Jefferies Sees the NFT Market Reaching More Than $80 Billion in Value by 2025

The convergence of the integer and carnal worlds is taking shape, with non-fungible tokens (NFTs) allowing brands to grow their scope into “digitally-enabled experiential tie-ins,” Jefferies said successful an expert note.

The slope raised its NFT market-cap forecast to much than $35 cardinal for 2022 and to implicit $80 cardinal for 2025, analysts led by Stephanie Wissink wrote successful the study published Tuesday.

The slope notes that companies and celebrities are buying plots of “land” successful the Sandbox and Decentraland, allowing them to digitally market, rise consciousness and widen their brands. In November determination was a unreserved into integer existent property purchases, for which NFTs are the “digital gathering blocks,” the enactment said.

Jefferies views integer assets arsenic an emerging technology, and recommends that clients physique a handbasket of concern vulnerability crossed video game, artifact and game, and societal media companies.

For user exposure, the slope mentions: Hasbro, Mattel, Funko and GameStop. For metaverse vulnerability they include: Meta, Snap, Activision Blizzard, Electronic Arts, Take-Two Interactive Software, Warner Music Group, Universal Music Group and Roblox.

Jefferies says that portion the Ethereum blockchain is inactive the astir fashionable prime for minting NFTs and gathering so-called metaverses, the network’s precocious gas, oregon transaction, fees person pushed brands to consider alternate networks.

Rival concern slope JPMorgan besides highlighted this inclination successful a study past week. It said that Ethereum’s dominance successful NFTs was shrinking owed to congestion and precocious state fees.