Keep it simple: Cryptonauts shares tips on growing a crypto YouTube channel

While the word “fake news” has been floating astir for a while, the operation was fixed caller beingness and popularity erstwhile erstwhile United States President Donald Trump turned it into a viral run slogan. “Fake news” yet became a generation-defining meme, and this is apt due to the fact that determination is simply a definite information to the operation that resonates with the nationalist to this day.

Media does occasionally marque mistakes successful its reporting, and adjacent Cointelegraph is not immune to this. At the aforesaid time, quality anchors, journalists and media companies are besides known to formed speech objectivity and inject their idiosyncratic opinions — oregon those of their paid sponsors — into what is promoted arsenic strictly fact-based news.

In 2023, this has go a situation facing crypto contented creators. The proverbial “jig” is up, and galore investors are present good alert that overmuch crypto-focused contented has an ulterior motive of shilling a peculiar coin or, successful immoderate cases, an unannounced paid sponsor backing the contented of the day. As a effect of the broader fallout, respective nonrecreational and hobbyist crypto contented creators person told The Agenda that maintaining and increasing their subscribers has been a situation this year.

On Episode 22 of The Agenda, hosts Ray Salmond and Jonathan DeYoung spoke with Nathan Leung, co-founder and big of the Cryptonauts YouTube channel, astir the nuts and bolts of educating and onboarding caller users to crypto connected YouTube — and however to stay ethical portion doing so.

Humanizing is appetizing

Leung told The Agenda that erstwhile attempting to abstracted oneself from each the chaff, “humanizing” the contented is simply a utile and effectual tactic, fixed that “in times similar this, everyone’s like, ‘NFTs are a scam, blah, blah, blah. Everything’s a scam.’” But arsenic helium points out, “There’s besides bully radical trying to marque integer ownership a existent thing. There’s really builders really moving hackathons, trying to find the champion project, right? There’s really existent builders who privation this exertion to benignant of assistance the satellite successful a way.”

So, Cryptonauts talks to these builders and highlights that they are conscionable regular radical with a mission. “It’s benignant of conscionable humanizing. It’s like, yeah, you’re worthy $250 cardinal oregon $18 billion, right? But what bash you do? Do you aftermath up successful the morning? Do you person a family? Do you locomotion your dog?”

Related: The Agenda podcast predicts the aboriginal of crypto and talks adoption

Leung besides emphasized the value of respecting “the viewer’s time,” highlighting that the eventual extremity is to person viewers ticker a full video and not consciousness similar their clip was wasted.

“If they’re going to ticker our video, we privation them to astatine slightest ticker it all, right? So, if we consciousness similar it’s not perfectly necessary, we don’t privation to discarded their clip either, due to the fact that clip is evidently the astir invaluable currency. So, we conscionable effort to marque it abbreviated and sweet.”

He added, “I deliberation a batch of radical deliberation that longer videos are better, but I deliberation if you tin conscionable prevention radical clip and condense it and conscionable marque it engaging, it could beryllium 2 minutes.”

Why Cryptonauts values integrated maturation implicit paid shilling

While galore crypto contented creators person been exposed for shilling their bags oregon accepting wealth nether the array to beforehand different projects’ tokens, Leung says Cryptonauts doesn’t person this contented due to the fact that they don’t beryllium connected sponsored contented for money.

“So, I deliberation we had 1 rule: We said we would ne'er bash ICOs [initial coin offerings] precise aboriginal on. We would lone screen projects that were already listed and already launched, which turned retired to beryllium a bully one. And we besides benignant of made it our cardinal regularisation not to propulsion immoderate exchanges — you saw what happened with FTX.”

Placing authenticity and enjoyment implicit monetization, Leung said, “We conscionable bash what we want, and we archer the stories we want. We conscionable privation to archer immoderate bully stories, marque immoderate bully contented and person amusive portion doing it. I deliberation that’s the astir important happening due to the fact that wealth can’t bargain passion.”

Despite admitting that “people don’t truly attraction astir crypto” close present erstwhile asked astir Cryptonauts’ goals for the future, Leung said that the transmission is “really trying to unite the crypto community.”

“I deliberation we privation to commencement doing thing a small spot different. Just to benignant of signifier what we preach. If we are astir community, we should commencement doing immoderate real-life events.”

To perceive much from Leung’s speech with The Agenda — including Cryptonauts’ aboriginal imaginativeness for combining real-life experiences with crypto contented and giving backmost to its assemblage — perceive to the afloat occurrence connected Cointelegraph’s Podcasts page, Apple Podcasts oregon Spotify. And don’t hide to cheque retired Cointelegraph’s full lineup of different shows!

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This nonfiction is for wide accusation purposes and is not intended to beryllium and should not beryllium taken arsenic ineligible oregon concern advice. The views, thoughts, and opinions expressed present are the author’s unsocial and bash not needfully bespeak oregon correspond the views and opinions of Cointelegraph.