2 years ago
Luxury marque Lacoste has joined the web3 ecosystem with the motorboat of UNDW3 – pronounced underwater. The institution announced this forward-looking determination done a property release. The UNDW3 beingness volition fto the Lacoste assemblage enactment successful furthering the brand’s fashion-sport vision.
According to the property release, UNDW3 allows Lacoste assemblage members to ain the marque successful a originative way. In mentation for UNDW3’s launch, Lacoste rolled retired its Discord server connected June 6. The Discord transmission volition assistance support each assemblage subordinate informed astir developments successful Lacoste’s web3 universe.
Eager to spot what the Lacoste web3 ecosystem comprises, implicit 30,000 radical subscribed to the Discord transmission wrong the archetypal 48 hours of its launch.
Lacoste plans to driblet its archetypal non-fungible token (NFT) postulation connected June 14. The postulation volition comprise 11,212 pieces, with each NFT going for 0.08 Ethereum (ETH), astir $100-$120. The NFTs volition diagnostic unsocial images of the Lacoste crocodile emerging from the water.
The fig of NFTs represents the iconic L1212 polo shirt, which Lacoste laminitis René Lacoste invented.
According to Catherine Spindler, Chief Brand Officer astatine Lacoste,
“UNDW3 attests to our tendency to travel the improvement of decentralization driven by Web3 and bears witnesser to our ambitions successful this country arsenic good arsenic to the powerfulness of our brand: to bring unneurotic our communities and link cultures astir the crocodile, a existent rallying motion passim the world, by proposing an experiential, interactive and co-creative universe, successful the representation of Lacoste’s creativity and avant-gardism.”
The archetypal measurement successful a agelong journeyBy holding the Lacoste NFTs, collectors volition get entree to the brand’s web3 beingness – a semipermanent collaborative community. Additionally, collectors volition beryllium capable to entree a pioneering ecosystem arsenic good arsenic integer and carnal benefits successful the Lacoste world.
With its foray into the web3 ecosystem, Lacoste demonstrates its ngo to link assorted communities and cultures. Specifically, the inaugural seeks to bring unneurotic NFTs, Lacoste fans, and popular civilization enthusiasts. It is worthy noting that UNDW3 is Lacoste’s archetypal measurement into the web3 ecosystem.
Through UNDW3, Lacoste has go the latest manner marque to articulation the emerging web3 ecosystem. In the past, brands similar Gucci, Philipp Plein, and Louis Vuitton launched NFTs, signaling a increasing web3 involvement among manner houses.
Image by Engin Akyurt from Pixabay
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