Louis Vuitton To Release $42,000 Physical-Backed NFTs

French luxury manner location Louis Vuitton is gearing up to merchandise a caller physical-linked non-fungible token (NFT) postulation called Via Treasure Trunks, paving the mode for exclusive members-only products and experiences.

The caller postulation of “a fewer hundred” integer trunks volition unfastened for registration connected June 8 to consumers based successful the U.S., Canada, France, the U.K., Germany, Japan and Australia. Select customers tin past acquisition the NFTs connected June 16 for €39,000, oregon astir $42,000. As portion of the token’s inferior roadmap, holders volition person a carnal replica of their integer Treasure Trunk, which volition besides unlock entree to upcoming Louis Vuitton products and immersive events. According to a property release, the marque plans to merchandise constricted products and experiences “at regular intervals” passim the year.

The postulation is simply a portion of Louis Vuitton’s larger task called “Via,” which comes from the Latin connection for road. Treasure Trunk owners volition beryllium capable to acquisition integer keys that assistance them entree to aboriginal Louis Vuitton physical-linked NFT collections. According to a Vogue Business, the collectibles are being sold arsenic soulbound tokens, meaning they are non-transferable erstwhile purchased. NFT holders volition not beryllium capable to merchantability their Treasure Trunks, however, they tin merchantability idiosyncratic items they mint successful the future.

In August 2021, the plan location released “Louis The Game,” a free-to-play gamified acquisition that offered players the accidental to triumph 30 NFTs successful grant of its 200th birthday.