2 years ago
Matt Damon said helium promoted Crypto.com to rise wealth for Water.org.
Water.org is simply a non-profit enactment that aims “to bring h2o and sanitation to the world.” It has programs successful Bangladesh, Brazil, Cambodia, India, Indonesia, Kenya, Mexico, Peru, the Philippines, Tanzania, and Uganda.
Damon said traveling the satellite during the precocious 80s brought him face-to-face with utmost poverty, which motivated him to instrumentality action.
He believes solving poorness starts with fixing the substandard h2o and sanitation rife successful galore processing countries. In 2009, helium co-founded Water.org on with sanitation adept Gary White.
Damon donates his advertisement fee
Attending the premiere of his latest movie Air successful Los Angeles connected March 27, the Associated Press asked Damon astir his sponsorship by Crypto.com.
The A-lister said helium agreed to bash the Crypto.com commercialized based connected supporting Water.org, which “had a down year.”
“I did that commercialized successful an effort to rise wealth for Water.org.”
Damon added that the outgo helium received from doing the commercialized was donated wholly to the charity. Moreover, erstwhile Crypto.com discovered this, they presented an further $1 cardinal – to which helium is precise grateful.
“Crypto.com heard astir that, and they gave a cardinal dollars to Water.org. Completely, conscionable connected their own, truthful I decidedly person a batch of gratitude for them.”
Air details the communicative of a rookie Michael Jordan teaming up with a fledging footwear institution to physique a culturally important brand. Damon played the relation of Nike Marketing Executive Sonny Vaccaro, who signed Jordan successful 1984, snatching him distant from Adidas and Converse.
Crypto.com slammed for overspending
The now-infamous “Fortune favors the bold” advert was blasted arsenic macro conditions tightened and crypto contagion dispersed crossed the manufacture – with many firms cutting unit to past the crisis.
In January 2023, Crypto.com said it was letting spell of 20% of its workforce, taking its headcount down to an estimated 3,600 to 4,500 employees. The erstwhile twelvemonth saw 2 rounds of layoffs.
Crypto.com CEO Kris Marszalek said the company’s maturation projects were overly ambitious, failing to see contagion hazard and “negative economical developments.”
In June 2022, Binance CEO Changpeng Zhao implied overspending connected ads landed rival exchanges successful a pugnacious spot.
“It was not casual saying nary to Super vessel ads, stadium naming rights, ample sponsor deals a fewer months ago, but we did.”
The station Matt Damon promoted Crypto.com to enactment his Water.org charity appeared archetypal connected CryptoSlate.
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