2 years ago
The aureate arches poked amusive astatine crypto investors past month, but has present embraced the Metaverse by applying for trademarks of its marque for the virtual world.
The iconic American edifice concatenation McDonald’s looks similar it is preparing to marque a determination into the Metaverse by registering for 10 trademarks successful the virtual space.
Trademark lawyer and laminitis of Gerben Intellectual Property Josh Gerben tweeted contiguous that McDonald’s submitted a trademark exertion connected Feb. 4 including plans for "a virtual edifice featuring existent and virtual goods" and "operating a virtual edifice featuring location delivery."
Based connected the application, the edifice concatenation volition beryllium capable to supply “downloadable multimedia files” for artwork, audio and video files, and nonfungible tokens (NFT).
McDonald’s besides included its McCafe marque successful the Metaverse trademark application. The marque would beryllium acceptable to connection amusement services “namely, providing on-line existent and virtual concerts and different virtual events.” Could McCafe go the caller branded virtual destination to drawback a sponsored performance from 1 of your favourite acts?
McDonald’s would beryllium competing against different emerging virtual concert organizers similar Animal Concerts. Such concerts destruct geographical barriers that person prevented fans from seeing their favourite acts perform, and besides vastly trim the outgo of touring.
The aureate arches joins bakery and cafe concatenation Panera Bread successful efforts to determination its marque into the Metaverse. Panera Bread submitted a akin trademark exertion connected Feb. 3 for a virtual edifice and cafe concatenation called PANERAVERSE.
Its plans besides see downloadable contented and NFTs, virtual nutrient and beverage items, and the virtual facilities wherever users tin congregate.
Related: Music successful the Metaverse creates societal and immersive experiences for users
Gerben told Forbes connected Feb. 9, “I deliberation you’re going to spot each marque that you tin deliberation of marque these filings wrong the adjacent 12 months,” adding:
“I don’t deliberation anyone wants to beryllium the adjacent Blockbuster and conscionable wholly disregard a caller exertion that’s coming.”The mean clip for the US Patent and Trademark Office to reappraisal an exertion for a trademark is astir 9 and a fractional months, but Gerben believes that neither McDonald’s nor Panera Bread volition person immoderate occupation gaining support for their trademarks.
English (US) 