Metaverse awareness has more than doubled in 6 months

Metaverse consciousness much than doubled successful 7 months to scope 74% arsenic of March 2022, a caller investigation of planetary user information by Wunderman Thompson Intelligence shows.

Even though a bulk of the consumers surveyed — who are alert of the metaverse — are acrophobic implicit their privateness and children’s safety, they inactive hold that the metaverse is ‘the future,’ according to the report.

The percent of planetary consumers who said they person heard of metaverse was 32% arsenic of July 2021, which marks much than a 131% summation arsenic it reached 74% successful March 2022.

The study is based connected user information collected by Wunderman Thompson among 3,005 radical aged betwixt 16 and 65 successful the U.S., the U.K., and China.

High adoption

The bulk of the participants showed precocious adoption rates toward the metaverse.

Among the participants who knew what the metaverse is, 74% believed it is “the future,” portion 72% said it is the “next large thing.” Another 68% and 66% said the metaverse “is the adjacent internet” and “is life-changing,” respectively.

Answers connected the metaverse becoming a regular habit.

Another 82% of those who cognize what the metaverse is said it volition go a spot to socialize. Other answers besides indicated that astir participants said it would go a spot to store and work.

Metaverse is societal and inclusive

The survey results indicated that the metaverse is shifting from integer engagement toward depletion and progressive creation.

60% of the participants acquainted with the metaverse said brands should beryllium manufacturing and selling integer products connected the metaverse alongside carnal products.

As the metaverse is chiefly perceived arsenic a socialization level by the survey participants, 76% of them said they wanted their avatar to explicit their creativity successful ways they can’t successful the carnal world.

Another 51% said they felt it would beryllium easier to beryllium their authentic selves successful the metaverse.

Answers connected the metaverse being inclusive

Participants besides thought the metaverse would beryllium highly inclusive. The bulk said that the metaverse could bring radical together, but some the brands and the participants should marque definite the metaverse is inclusive of each people,

Concerns

Despite precocious adoption rates, the bulk of the participants besides shared the aforesaid concerns astir the metaverse.

Most of the concerns were related to the children successful the metaverse. 72% of the participants said they were disquieted astir children’s privacy, portion 66% said they were acrophobic astir the children’s safety. Another 57% said they were disquieted astir being bullied, some for themselves and their children.

Regarding information and privacy, the percent of the participants who were disquieted astir their ain privateness and information extortion was 69%, a wide interest that’s ever-increasing.

The station Metaverse consciousness has much than doubled successful 6 months appeared archetypal connected CryptoSlate.