MicroStrategy rebrands to Strategy, reinforces Bitcoin Treasury focus

MicroStrategy announced connected Feb. 5 that it volition rebrand to Strategy, reflecting its absorption connected becoming a Bitcoin (BTC) Treasury Company and a publically traded concern quality firm. 

The Nasdaq 100 constituent institution besides introduced a caller logo featuring a stylized “B,” which signifies its Bitcoin strategy and presumption wrong the crypto market. The brand’s superior colour has been changed to orange, besides a motion to Bitcoin.

Strategy enforcement president Michael Saylor said the determination was a simplification of the marque to much intelligibly align with the company’s halfway mission. He added:

“Antoine de Saint-Exupery said, ‘Perfection is achieved, not erstwhile determination is thing much to add, but erstwhile determination is thing near to instrumentality away.’ After 35 years, our caller marque perfectly represents our pursuit of perfection.”

Phong Le, president and CEO of Strategy, emphasized the company’s relation successful advancing Bitcoin and artificial intelligence. He stated that the caller sanction highlights the firm’s planetary entreaty and the worth it brings to shareholders, customers, partners, and employees.

Strategy MSTR shares are already seen by investors arsenic a proxy for Bitcoin exposure, and this narration was liable for propelling the banal terms by 422% past year, reaching a caller all-time precocious astatine $421.88 astir 25 years aft the “dotcom bubble.”

Bitcoin push

On Jan. 27, Strategy announced an further fundraising to grow its Bitcoin holdings done a nationalist offering of Strike Preferred Stock (STRK).

Starting Mar. 31, 2025, each STRK stock volition transportation a $100 liquidation preference, accruing fixed-rate dividends. The payments, made successful cash, Class A communal stock, oregon a operation of both, hap quarterly.

The institution aims to contented 2.5 cardinal shares of STRK, taxable to regulatory support and prevailing marketplace conditions.

On Jan. 31, Strategy secured implicit $563 cardinal to put successful Bitcoin done STRK offerings. The institution presently holds 471,107 BTC, worthy implicit $46 billion. 

With an acquisition outgo of $30.3 billion, Strategy’s nett net is astir $16 cardinal arsenic of Feb. 5.

The station MicroStrategy rebrands to Strategy, reinforces Bitcoin Treasury focus appeared archetypal connected CryptoSlate.