More than 90% of consumers are curious about the Metaverse: Capgemini

Despite turbulent marketplace conditions implicit the past year, the metaverse and its imaginable inferior stay dependable successful the minds of consumers.

According to information from a caller survey by Capgemini, a concern and exertion strategy advisor, implicit three-quarters of consumers expect their interactions with brands and individuals to beryllium impacted by the metaverse. 

This besides goes for organizations, arsenic 7 retired of 10 judge that the metaverse and immersive experiences volition beryllium a marketplace differentiator successful presumption of lawsuit experience.

The study surveyed 8,000 consumers, on with 1,000 organizations successful 12 countries crossed antithetic sectors to recognize metaverse competency, involvement and impact.

Included successful the premix was a radical of 380 consumers who self-identified arsenic “metaverse-experienced,” of which three-quarters said they actively enactment successful the metaverse.

Data revealed that 93% of surveyed consumers said they are funny astir the metaverse. Of that number, 51% said they would usage the metaverse arsenic it becomes much accessible to them.

Charlton Monsanto, the planetary immersive experiences connection person astatine Capgemini, said the “consumer-facing metaverse” needs to code the challenges of accessibility and privateness among different things successful bid to determination forward.

“The imaginable of the metaverse is transformative and user curiosity remains high."

Education and accessibility spell manus successful manus for emerging technologies and remain the biggest challenges for tech-savvy brands to pass with consumers.

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The survey besides touched connected the benignant of metaverse interactions consumers look for, to which 43% of respondents said they would similar to interact with friends and family. This was followed by interactions with colleagues (39%), gaming-related experiences (33%), and commercialized enactment (28%).

With specified an accent connected connectivity, improvement successful the metaverse has seen a emergence successful events which let radical to link with 1 another, specified arsenic festivals and concerts.

Entire nations person adjacent begun utilizing the metaverse to sphere their heritage for aboriginal communities to interact with.

Recently, the metaverse developer Animoca Brands announced they volition unfastened up a billion-dollar metaverse improvement fund for startups successful the space.