Morgan Stanley Completes E*Trade Crypto Rollout With 50 Basis Point Fees: Here’s What Clients Get

What’s connected Offer

The completed rollout means eligible E*Trade clients tin buy, merchantability and clasp the 3 largest non- stablecoin integer assets wrong the aforesaid interface they usage for stocks and exchange-traded funds (ETFs), with trading disposable astir the timepiece connected the platform’s web and mobile apps. It is nonstop spot vulnerability and not a money wrapper oregon futures product. Matt Jones, Head of E*Trade, explained:

“Our clients’ needs are evolving, and they privation to invest, trade, bank, and program for the aboriginal each successful 1 place.”

Image source: X

Behind the scenes, Zerohash, a business-to-business crypto infrastructure firm, handles liquidity, execution, custody and settlement, holding the integer assets successful accounts linked to clients’ brokerage accounts. The quality to transportation crypto connected and disconnected the level is expected to get aboriginal successful 2026.

A Fee Shot astatine Coinbase and Robinhood

Morgan Stanley is charging 50 ground points per transaction, i.e. $5 for each $1,000 traded. That pricing undercuts retail incumbents, which complaint up to 60 and 95 ground points connected the dollar astatine Coinbase and Robinhood, respectively. The slope began with a aviator for a tiny information of customers earlier this twelvemonth earlier Thursday’s afloat availability. Chad Turner, Head of Morgan Stanley Wealth Management Platforms, stated:

With the rollout of crypto trading connected E*TRADE we’re advancing our integer assets strategy and bringing caller capabilities to clients successful an integrated way.

The determination was first unveiled successful September 2025, erstwhile the slope said it was moving with Zerohash to bring bitcoin, ether and solana trading to E*Trade successful the archetypal fractional of 2026 (a timeline it has present met).

Morgan Stanley’s Widening Crypto Stack

The E*Trade motorboat is 1 portion of a broader integer plus buildout. Morgan Stanley filed for spot bitcoin and solana ETFs successful January 2026, and has since updated its ether and solana ETF applications, naming Coinbase arsenic custodian and staking facilitator. The slope has besides applied for a national spot charter from the Office of the Comptroller of the Currency (OCC), seeking a federally regulated subsidiary focused connected integer plus custody.

The rollout lands successful a brushed tape, with bitcoin trading adjacent $63,000 connected July 17, down astir 2% successful 24 hours. Still, the timing gives 1 of Wall Street’s largest wealthiness managers a retail crypto funnel up of a imaginable national marketplace operation law, arsenic the Senate weighs the CLARITY Act.

With E*Trade’s millions of retail accounts present 1 toggle distant from spot bitcoin, Morgan Stanley’s crypto strategy looks progressively operational alternatively than exploratory.