NBA player Joel Embiid becomes Crypto.com’s new face to say “Fortune Favors the Brave”

Crypto.com released its newest marque movie featuring NBA All-Star Joel Embiid connected March 6.  Coach Bill Self narrates the 30-second video, which revolves astir the company’s motto, “Fortune Favors the Brave.”

The video states:

“…even erstwhile our way didn’t marque consciousness to everyone else, we kept going until our way is the 1 they privation they had taken.”

Kris Marszalek, Co-Founder and CEO of Crypto.com expressed his excitement for the caller concern with Embiid by saying:

“Joel is the embodiment of Fortune Favors the Brave and what we basal for astatine Crypto.com – staying determined and dreaming big. His communicative is an inspiration for all, and similar Joel, we admit the affirmative interaction of staying existent to the people of your ain life, nary substance what adversity you whitethorn face.”

Bravery campaign

The “Fortune Favors the Brave” motto appeared successful Crypto.com’s archetypal planetary run successful October 2021. With Matt Damon arsenic the face, the run referred to humanities events wherever the bold claimed their moment.

The 2nd video of the run aired arsenic a Super Bowl commercialized successful February 2022, showing Lebron James traveling backmost successful clip to person a speech with his younger aforesaid and saying, “if you privation to marque history, spell gotta telephone your ain shots.”

Crypto.com Exchange Trade Volume (via coingecko.com)

Since the bravery run started, Crypto.com’s speech commercialized measurement showed astir a 250% increase. The full measurement hovered astir $475 cardinal connected October 25, 2021, earlier the archetypal campaign. As of May 6, the speech commercialized measurement reached $1.7 billion.

In addition, the institution was capable to unafraid the naming rights of the Crypto.com Arena successful Los Angeles. It became the authoritative spouse of the Formula 1 Miami Grand Prix and the FIFA World Cup Qatar 2022.

Joel Embiid and his career

Originally coming from Cameroon, Embid started playing hoops astatine 15. He moved to the U.S. astatine the property of 16 and got recruited by the University of Kansas Jayhawks hoops team.

Despite facing injuries and adversities during his collegiate and aboriginal NBA career, Embiid became a five-time NBA All-Star and is recognized arsenic a apical campaigner for the 2022 Most Valuable Player award.

Embiid explained his alignment with Crypto.com’s motto by saying:

“I americium incredibly excited to collaborate with Crypto.com and align with their team, which values determination successful the aforesaid mode that I do. Together, we recognize the powerfulness of inspiration and forging your ain path, and I americium looking guardant to delivering that connection connected a planetary scale.”