2 years ago
Eli is simply a quality newsman for CoinDesk. He holds ETH, SOL, AVAX and LUNA.
The National Basketball Association (NBA) is digging deeper into Web 3, tipping disconnected plans for non-fungible tokens (NFTs) successful a bid of April 7 trademark filings made nationalist Monday.
The filing, submitted by the NBA for “The Association,” covers a laundry database of virtual items including “game tickets, crippled programs, trading cards, collectibles, memorabilia, jerseys” and adjacent “memes relating to the tract of hoops authenticated by non-fungible tokens.”
The league besides appears to beryllium successful possession of 2 Ethereum Name Service (ENS) domains – nba.eth and theassociationnft.eth – belonging to a wallet associated with Adrienne O'Keeffe, the league’s caput of gaming and integer assets.
According to nationalist blockchain records, the nba.eth domain was transferred successful December from NFT collector disco.eth to ENS halfway squad subordinate Brantly Millegan to O’Keeffe’s wallet, aok.eth. In March, theassociationnft.eth was transferred to the aforesaid code from a psuedonymous wallet.
In an earlier interrogation with CoinDesk, Millegan said the nba.eth transportation came astir aft the pseudonymous disco.eth heard Millegan publically unpack the project’s argumentation of encouraging .eth squatters to springiness distant oregon merchantability astatine outgo domains related to known brands.
It’s unclear what precipitated the theassociationnft.eth transfer. Neither O’Keefe nor the NBA responded to requests for remark by the clip of publication.
The league’s crypto partnerships presently see a Coinbase sponsorship and woody with the coveted NFT level NBA Top Shot, though the league has yet to motorboat a crypto run of its own.
Zack Seward contributed reporting.
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Eli is simply a quality newsman for CoinDesk. He holds ETH, SOL, AVAX and LUNA.
Eli is simply a quality newsman for CoinDesk. He holds ETH, SOL, AVAX and LUNA.
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