New Balance ‘Virtual Goods’ Trademarks Hint of Upcoming Metaverse and NFT Venture

Following Adidas and Nike getting into the metaverse, the sneaker shaper New Balance seems to beryllium prepping to motorboat virtual items tied to its products. The steadfast filed 3 trademark applications with the United States Patent and Trademark Office (USPTO) that picture “downloadable virtual goods” featuring “footwear, clothing, sports bags, sports equipment, and accessories for usage successful online worlds.”

Sneaker Manufacturer Files for New Balance-Branded Virtual Shoes, Clothing, and Sports Equipment Trademarks

The American sports footwear and apparel marque established successful 1906, New Balance, is showing an involvement successful virtual goods, according to its recent trademark filings. The Boston-based institution follows Nike and Adidas entering the manufacture of metaverse items, non-fungible tokens (NFTs), and blockchain technology. Trademark lawyer Josh Gerben of Gerben Intellectual Property discovered the filings which were registered connected January 13, 2022.

“New Balance is coming to the metaverse,” Gerben tweeted. “The institution conscionable filed 3 trademark applications (on January 13th) claiming an intent to merchantability NEW BALANCE-branded virtual shoes, covering and sports equipment.”

The trademarks picture a myriad of “downloadable virtual goods” that tin beryllium leveraged successful virtual worlds. They besides explicate however retail store services tin diagnostic “virtual merchandise” that showcases the sneaker and sports apparel manufacturer’s merchandise line. Additionally, the New Balance trademarks picture “entertainment services” that supply online accessories to virtual participants.

New Balance a Few Steps Behind Nike and Adidas, Puma Files Similar Trademarks

Nike and Adidas are a fewer steps up erstwhile it comes to the metaverse game. Adidas has precocious partnered with The Sandbox, Coinbase, and the creators of the Bored Ape Yacht Club (BAYC). Nike precocious partnered with Roblox, filed metaverse-related patents, and it acquired the NFT startup RTFTK Studios successful bid to “deliver next-generation collectibles.”

Furthermore, the trademark lawyer Gerben recently discovered that the sneaker and sports apparel shaper Puma has besides filed trademarks that are akin to New Balance’s caller filings with the USPTO.

What bash you deliberation astir New Balance stepping into the metaverse with its caller USPTO trademark filings concerning virtual goods? Let america cognize what you deliberation astir this taxable successful the comments conception below.

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