2 years ago
The National Football League (NFL) has granted teams constricted support to question sponsorships with blockchain companies, though restrictions stay for circumstantial cryptocurrencies and instrumentality tokens that tin beryllium exchanged for merchandise and experiences, CNBC reported.
“Clubs volition proceed to beryllium prohibited from straight promoting cryptocurrency,” CNBC reported, citing a memo issued Tuesday by the NFL’s main gross serviceman Renie Anderson and main media concern serviceman Brian Rolapp.
The memo revealed that the NFL made the determination to let “promotional relationships without undertaking excessive regulator oregon marque risk” aft it completed an valuation of the technology, CNBC reported. The permissions are taxable to the NFL’s approval, and exclude stadium signage.
Joe Ruggiero, the NFL’s caput of user products, told CNBC that immoderate deals struck betwixt teams and blockchain companies would not transcend 3 years successful bid to springiness the league flexibility. He added the NFL could merchantability its league-wide blockchain rights to a company, arsenic well.
The NFL didn’t instantly respond to CoinDesk’s petition for comment.
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Michael Bellusci is CoinDesk's crypto payments reporter.
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