NFT creator: Amber Vittoria crushes it in her ‘Big Girl Pants’

Artist name: Amber Vittoria
Location: Los Angeles
Date minted archetypal NFT: March 1, 2021
Which blockchains? Ethereum, Tezos

Bio:

Before she adjacent turned 30, Amber Vittoria had made a important splash successful the accepted creation satellite with gigs with Gucci, Google, Adidas, Victoria’s Secret, Apple, L’Oréal Paris, Meta, Snapchat, VaynerMedia and The New York Times,

Hailing from New York City but present surviving successful Los Angeles, Vittoria studied graphic plan astatine Boston University’s College of Fine Arts.

Amber Vittoria Source: Supplied

“I deliberation I ever knew I wanted to beryllium a good creator and enactment for myself astatine 1 constituent but knew that graphic plan would assistance maine get there,” she says. 

Vittoria is besides the writer of a caller publication astir poetry, coating and womanhood called These Are My Big Girl Pants, and her assorted originative talents saw her cited connected Forbes 30 Under 30 — Art & Style successful 2020. 

She lone minted her archetypal NFT connected March 1, 2021, aft learning astir them done her hubby and immoderate of his friends. “I retrieve reasoning this is truthful hard to mint. It’s $500!” she says. 

With aggregate collections present connected Ethereum and a collaboration connected Tezos, Vittoria is helping laic the way for accepted artists transitioning into NFT land. Vittoria has collaborated connected NFT collections, including The Hundreds, World of Women and Some Place, arsenic good arsenic a caller collaboration with notable NFT podcast host, Carly Reilly via the task “Overpriced Gin.” She was besides appointed MoonPay’s inaugural creator successful residence, a programme supporting emerging female, non-binary and underrepresented artists successful the NFT space. Her enactment has notched up 1,350 ETH successful secondary income connected OpenSea alone, though Vittoria’s royalty is lone 10% of that.

She says the accepted creation satellite has been hesitant to afloat clasp NFTs.

“Folks that are hesitant astir NFTs, I think, are conscionable truthful utilized to the presumption quo connected however creation lives wrong our satellite and wrong our society, and alteration sometimes tin beryllium scary. But I think, successful this case, the transparency that the blockchain adds to the satellite of art, I think, is simply a bully happening agelong term.” 

Notable sales:

Understanding Our Dreams, a 1 of 1 by Amber Vittoria that sold for 30 ETH. (OpenSea)

The End Of The Beginning, a 1 of 1 by Amber Vittoria’s Inaugural Collection that sold for 10 ETH. (OpenSea)

Why Yes I’m A Gemini, a 1 of 1 by Amber Vittoria’s Inaugural Collection that sold for 5 ETH. (OpenSea)

“Why Yes I’m A Gemini” sold for 5 ETH ($16,126) to the well-known NFT collector Pranksy connected Aug. 29, 2021. 

Influences:

She cites the modern British creator Jenny Saville and creator George Condo arsenic large influences — “they some bash figurative work, but the mode that they use overgarment to the canvas is thing that’s truly absorbing to me.” She is besides a instrumentality of creator Georgia O’Keeffe, known for her paintings of New York skyscrapers and enlarged flowers. 

In the NFT world, she loves Claire Silver. “Her enactment is each with AI. I’ve been experimenting with AI myself, and it’s truly fun. I person a small postulation successful a folder connected my computer,” she says. 

Predictive analytics portion from Claire Silver arsenic portion of the “Genesis by Clair Silver” collection. Source: OpenSea

“In narration to immoderate artists that person gone down the way of the larger illustration representation collections with their artwork, I truly similar Sarah Baumann, who is the creator for ‘Women and Weapons.’ As good arsenic Maliha Abidi, the creator for ‘Women Rise.’ Both person unthinkable styles, and I conscionable truly emotion however they bring practice to the abstraction for women arsenic a whole.”

Personal style:

Vittoria says her enactment has evolved implicit the years, starting disconnected with figurative work. “The crushed wherefore I was drawn to drafting the pistillate fig is due to the fact that I truly struggled to spot myself successful advertizing and successful good art,” she says. “I wanted to marque ocular enactment that I could spot myself in.”

Amber Vittoria’s existent unfastened variation mint “Before You Exist Everywhere.” Source: Amber Vittoria, Twitter

But implicit time, her enactment grew much abstract, arsenic the “topics I wanted to code wrong my enactment felt similar they lived amended extracurricular of the quality form.” Her enactment is present “full abstraction,” she says.

“The crushed wherefore I’ve leaned into keeping my enactment bold, colorful and abstract is due to the fact that it allows radical to spot elements of themselves wrong that piece. I besides usually brace a batch of these abstract works with poetry. Not everybody looks astatine abstract enactment each the time. Sometimes, it tin beryllium a small spot intimidating, truthful I ever similar to springiness radical a jumping-off constituent with a poem that’s tethered to a painting.”

Amber Vittoria’s collaboration with Adidas. Source: Ambervittoria.com

Her process:

“For lawsuit work, I usually commencement with a brief, but with idiosyncratic work, which tin beryllium painted oregon digital, it starts with an thought jotted successful a sketchbook,” she says. 

“Depending connected whether I’m coating traditionally oregon creating digitally, the process is simply a small different. With minting to the blockchain, I personally emotion utilizing Manifold. It’s escaped for artists, and it’s precise casual to use.” 

“You tin thatch yourself however to make a contract, capable successful the contract, and however to mint to the contract.” 

Which creator should we beryllium paying attraction to?

“Terrell Jones. There’s thing astir his enactment that I resonate with. I consciousness similar he’ll decidedly beryllium a sanction that gets floated around.” 

“The Getaway, 2022.” Source: Terrell Jones, Twitter

How bash you spot the NFT abstraction evolving?

Vittoria hopes collectors successful the abstraction larn a small much patience and commencement focusing much connected the creation and little connected the short-term fiscal games.

Vittoria’s book. Source: Amazon

“Not fiscal advice, but if you summation your cognition basal and recognize that successful galore instances, investing successful creation historically takes a agelong clip to travel to fiscal fruition, and it whitethorn not ever bash that. Patience is thing that we tin each person a small spot much of successful this space.”