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American rapper Snoop Dogg sold retired a postulation of astir a cardinal non-fungible tokens (NFTs) connected Telegram successful 30 minutes connected Wednesday, seemingly defying the conception that the NFT manufacture is “dead.”
Snoop Dogg’s caller integer acquisition postulation of astir 996,000 non-fungible tokens (NFTs) powered by the TON blockchain is “inspired by Snoop’s iconic style” and generated $12 cardinal successful sales, Telegram laminitis Pavel Durov said successful an X station connected Wednesday.
“Blockchain minting and the secondary marketplace spell unrecorded successful 21 days. It’s going to beryllium wild,” helium added.
The tokens successful the postulation included vintage car, swag bags, a integer dog, marijuana-related objects, and a premix of different items and symbols. Telegram Gifts are animated images that tin beryllium displayed connected a illustration oregon converted into the societal platform’s in-app currency called Stars.
Source: Pavel Durov Snoop Dogg drops caller bushed with NFT collection
Snoop Dogg besides released a caller way titled “Gifts” and a euphony video showcasing each the disposable collectibles.
Social media and YouTube users called Snoop’s collaboration with Telegram “legendary,” and others saw the postulation selling retired arsenic a bullish motion for NFTs, which person been struggling with tepid volumes and income this year.
In April, Cointelegraph reported that NFT volumes plunged 61% successful the archetypal 4th of 2025 to $1.5 cardinal compared to $4.1 cardinal a twelvemonth ago.
In the past 30 days, the income measurement has plunged 41% to implicit $403 million, CryptoSlam information shows, on with a much than 55% driblet successful transactions.
Snoop Dogg’s postulation could spark NFT rally
An X idiosyncratic posting nether the grip Zenith, who works arsenic the NFT pb astatine TON, said successful an X station connected Wednesday that original Telegram gifts are not caller and person been astir since astatine slightest January, erstwhile a postulation called “Plush Pepe” dropped.
However, they speculate the affirmative absorption to Snoop Dogg’s postulation “could beryllium the commencement of a caller NFT Narrative,” though they besides said “technically it could not mean anything.”
Source: Zenith“Telegram Gifts person the astir unsocial inferior and that is the quality to deterioration them connected your Telegram Profile,” Zenith said.
“I would not beryllium amazed if different celebrated brands oregon Web3 IPs would not privation to motorboat immoderate gifts too! Now, the question is volition they? I honestly don’t know, but I emotion to speculate,” they added.
Snoop Dogg is an aged manus successful the NFT space
Snoop Dogg has been progressive successful the NFT abstraction since the tokens archetypal gained mainstream popularity successful 2021.
Related: Getgems bets connected Telegram to boost NFT adoption successful 2025
In June 2023, helium unveiled the Snoop Dogg Passport Series, an NFT postulation that promised holders entree to contented specified arsenic behind-the-scenes videos and photos.
Meanwhile, successful February 2022, Snoop Dogg launched the Doggies NFT postulation arsenic portion of a concern with The Sandbox metaverse.
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