Nifty News: Luxury brands join Decentraland's Metaverse Fashion Week

This past weekend, Decentraland hosted the Metaverse Fashion Week, oregon MVFW, a four-day integer manner lawsuit that staged wearables connected virtual runways, organized treatment panels, and housed buying experiences. A lineup of some bequest luxury labels and integer brands participated, including Dolce & Gabbana, Etro, Tommy Hilfiger, Estée Lauder, and Elie Saab.

Meanwhile, digital-native manner houses Auroboros, DressX, and republique hosted immersive spaces and stores wrong circumstantial manner districts, designated by coordinates connected a map. Just similar New York Fashion Week events whitethorn instrumentality spot crossed antithetic boroughs of the city, truthful did Decentraland's MVFW materialize crossed antithetic districts. 

Main venue for runway shows. Source: UNXD

Dolce & Gabbana puts connected a literal catwalk 

Dolce & Gabanna unveiled 20 afloat looks of Metaverse wearables that they specifically designed for the Metaverse Fashion Week. Playing connected the word catwalk, they utilized cat-faced avatar models to showcase the collection. After the show, the afloat postulation became viewable successful an exclusive Dolce & Gabbana pop-up successful Decentraland’s Luxury Fashion District, curated by luxury-focused marketplace UNXD. UNXD, arsenic good arsenic Vogue Arabia, were halfway partners of Decentraland successful curating the accepted manner brands astatine MVFW.

Recently, Dolce & Gabbana sold a bid of NFTs for astir $6 cardinal arsenic portion of different postulation co-created with UNXD. D&G's adjacent measurement into the metaverse is the motorboat of the DGFamily NFT Community, which intends to springiness members exclusive entree to carnal and integer drops and wearables. DGFamily holders volition person airdrops from this MVFW collection. 

— Dolce & Gabbana (@dolcegabbana) March 25, 2022

Etro debuts upcoming postulation connected the runway

Etro, connected the different hand, decided to preview a real-world postulation for their archetypal manner amusement successful the metaverse. Called Liquid Paisley, the postulation consists of women's and men's ready-to-wear looks worn by 20 avatar models and celebrates 1 of the manner house's iconic prints and colour palettes. It besides includes a scope of must-have accessories, bags, hats, and shoes. In concern with UNXD, Etro besides acceptable up a pop-up boutique successful the UNXD Luxury District afloat of different decorator marque names.

@EtroOfficial revealed the Liquid Paisley postulation astatine the Metaverse Fashion Week, successful concern with @UNXD_NFT. Be definite to sojourn the boutique successful the Luxury District!
These wearables volition beryllium airdropped to Decentraland users. Submit your wallet code beneath by March 31! pic.twitter.com/hHqicwZh1i

— Decentraland (@decentraland) March 26, 2022

Cointelegraph spoke to Shashi Menon, the Dubai-based steadfast of Vogue Arabia and UNXD's co-founder and CEO, astir wherefore truthful galore luxury brands are jumping onto the Metaverse bandwagon. Menon said the thought to motorboat a  due manner week "was the champion starting constituent due to the fact that it resembled thing familiar," and according to him, "The champion mode to get radical into a abstraction they are unfamiliar with is to usage thing that they are acquainted with."

Italian footwear brands participate Decentraland

Two different Italian brands, Hogan and Giuseppe Zanotti, debuted NFT collections. In collaboration with Exclusible, a level for luxury NFTs and Metaverse activations, TOD'S Group-owned Hogan dropped the "Untraditional" NFT postulation of the brand's first-ever sneaker. They acceptable up a pop-up store residency successful Decentraland, wrong Boson Protocol's metaverse marketplace, successful bid to merchantability its carnal products arsenic redeemable NFTs wrong the Boson Portal. The originative workplace Braw Haus chose the 5 NFT artists that designed the collection.

Hogan's virtual pop-up store. Source: Exclusible.

Similarly, Italian footwear decorator Giuseppe Zanotti released a bid of sneaker NFTs for MVFW successful concern with the blue-chip NFT community, DeadFellaz, and the neuno NFT marketplace. This collaboration offers limited-edition digital-only Giuseppe Zanotti “COBRAS” sneakers. Zanotti primitively released the carnal mentation of these agleam greenish shoes with the snake item successful 2021. Additionally, portion Deadfellaz is besides offering carnal garments done Boson Protocol, neuno is giving its neuCard VIP members a greenish bucket hat, 2 shirts, and a bomber overgarment to spell with the COBRAS.

COBRAS sneakers. Source: Giuseppe Zanotti.

Republique sells luxury accessories 

Metaverse-ready manner house, republiqe partnered with a Paris-based e-commerce level called Monnier to launch a virtual accessories store wrong Decentraland's Luxury Fashion District. American COACH was among the brands successful the store to person an existing carnal point into an NFT wearable. republiqe helped to make COACH’s first-ever NFT of its "Pillow Tabby Shoulder" handbag.

Known arsenic a covering brand, republiqe showcased 5 bespoke outfits for its store, and worked with different brands including Axel Arigato, Ester Manas, Wandler, and Osoi. This virtual store allows Decentraland users to locomotion in, view, and acquisition immoderate of the decorator apparel.

— republiqe covering (@RepubliqeC) March 24, 2022

Other Nifty News

Fashion NFTs are intelligibly a large inclination arsenic much and much mainstream designers are debuting NFT collections successful the Metaverse this year. And arsenic fashionistas progressively usage NFTs to explicit their benignant connected Web3 platforms and successful the existent world, the aboriginal of integer manner volition beryllium apt favorable to those with the first-mover advantage. 

In summation to runway shows successful Decentraland, DressX worked with Fendi to plan integer garments utilized successful an interrogation spread for the manner magazine Haute Living successful January. It was the archetypal manner mag screen successful the United States to show integer luxury decorator garments connected a human, and the designs could past beryllium purchased straight connected the Fendi website.