Nike launches first metaverse kicks in partnership with RTFKT

Sports and manner elephantine Nike has released its archetypal CryptoKicks connected Ethereum successful concern with RTFKT studios, the NFT institution it bought successful 2021.

The sneakers are present selling for astir 2.5 ETH ($7,500) to 3 ETH ($9000), according to a CNET report.

Nike’s archetypal metaverse sneakers

The shoes, known arsenic Nike Dunk Genesis Cryptokicks, are a postulation of 20,000 non-fungible tokens designed for usage successful the metaverse. People who person avatars successful the metaverse tin deterioration them successful the virtual space.

Additionally, it’s besides imaginable to alteration the look of the shoes by utilizing the “Skin Vials” collectible, which goes for 0.8 ETH ($2,500) astatine least. The tegument rarity of each vial differs, and immoderate of the rarest skins spell for higher prices.

One CryptoKick with a uncommon tegument vial sold for 45 ETH ($133,000), portion the rarest of the collection, the Alien vial, sold for 150 ETH ($449,500). RTFKT besides stated that it’d beryllium imaginable to germinate the skins by completing definite online quests. There are nary details connected the quests yet.

RTFKT announced the motorboat via a tweet but didn’t supply further accusation connected if the NFT owners would besides get a carnal brace of the shoes. However, a Snapchat filter has been provided for holders to amusement disconnected their shoes successful Augmented Reality.

RTFKT, unneurotic with Nike CryptoKicks, present the aboriginal of Sneakers, powered by Skin Vial tech

Welcome to 2052 : 🌐👟🧪 pic.twitter.com/7449L79Bf4

— RTFKT Studios (@RTFKTstudios) April 22, 2022

The workplace is besides down CloneX NFTs, which was launched past year. In February, holders of CloneX got virtual boxes of MNLTH collectibles airdropped for free. These boxes person present been revealed to incorporate CryptoKicks. 

Fashion companies propulsion rivalries into the metaverse

Nike isn’t the lone sneakers institution betting connected the metaverse. Its adjacent competitor, Adidas, released a postulation of 30,000 NFTs successful partnership with Bored Apes successful 2021.

The NFT postulation called Into the Metaverse is presently connected merchantability connected OpenSea with a level terms of $1.938 ETH ($5,813). In its case, the proprietor of the NFT volition get some virtual and real-life clothing.

The rivalry betwixt the 2 companies has besides seen some put successful virtual spaces. Nike owns a virtual store connected Roblox, portion Adidas precocious bought land successful gaming-oriented Sandbox.

Both companies are examples of the wide involvement successful the metaverse successful the manner and covering industry. Dolce and Gabbana, Gucci, and Burberry are a fewer brands that person launched metaverse initiatives ranging from NFTs to virtual stores connected the blockchain.