2 years ago
On Friday, June 30, Okx announced an enlargement of its existing concern with caller Champions League winners, Manchester City Football Club. The concern entails Okx, which antecedently sponsored the club’s grooming kit, becoming the sleeve sponsor for some the men’s and women’s teams. Haider Rafique, the company’s CMO, expressed hopes that the woody volition heighten visibility and make involvement successful the broader blockchain industry.
In caller years, a big of crypto companies person partnered with sports brands connected akin ventures.
Notable mentions see Crypto.com teaming up with the Ultimate Fighting Championship (UFC), and besides Binance who partnered with shot teams similar FC Shakhtar, Lazio from Italy, and Porto from Portugal.
What Will Okx Get From the Partnership?
For Okx, main selling serviceman Hiader Rafique hopes that the woody volition assistance rally the company’s workforce, arsenic good arsenic the wider blockchain community.
Speaking connected Friday astatine the motorboat event, Rafique stated that, “Typically erstwhile you bash these deals the cognition is that it is designed to boost vulnerability and growth. For us, it was a mode to bring employees unneurotic and get the squad excited. So determination is quantitative success, but besides qualitative success.”
He added that, “Two years ago, we were a marque recognized successful Asia, but not successful the Western world, truthful with the occurrence (Manchester City) has had implicit the years, we person go disposable connected a planetary stage. So, the amplification this concern brings is not conscionable Okx, but the full industry.”
Man City Is Digitizing Its Fan Base
Manchester City presently has astir 600 cardinal planetary fans, with lone 3-4% based successful the United Kingdom, according to CEO Ferran Soriano.
Soriano hopes the concern volition assistance turn the team’s integer assets, giving much fans entree to prosecute with the shot nine and its players.
The squad completed an unprecedented “treble” this past year, winning the Champions League, Premier League, and FA Cup, which has helped marque Manchester City 1 of the biggest names successful the sport.
Soriano believes that Okx’s committedness to winning is simply a cleanable acceptable for the ethos astatine Manchester City.
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