Ondo Finance hires former Invesco ETF chief to build onchain investment products

John Hoffman volition spearhead Ondo's enlargement from tokenizing idiosyncratic assets to afloat concern portfolios and strategies.

Jun 11, 2026, 12:57 p.m. 2 min read

Ondo Finance ONDO$0.3453 has hired erstwhile Invesco ETF enforcement and Grayscale managing manager John Hoffman to grow its tokenized concern products beyond stocks and Treasury notes.

Hoffman joins the steadfast arsenic managing manager and caput of merchandise portfolios aft serving arsenic caput of organisation and partnerships astatine Grayscale Investments, champion known for its integer plus funds. Before that, helium spent astir 2 decades astatine $2.5 trillion plus manager Invesco, wherever helium astir precocious led the firm's ETF and scale strategies concern successful the Americas.

His absorption volition beryllium gathering and distributing tokenized portfolios, including concern baskets developed with plus managers and strategies built astir Ondo's existing products.

The prosecute points to Ondo's plans to determination beyond tokenized versions of idiosyncratic assets toward managed concern products connected blockchain rails.

"Our adjacent measurement is gathering the world's astir trusted level for intelligently managed, onchain concern portfolios," Hoffman told CoinDesk successful an interview.

"It took 30 years for ETFs to spell from niche merchandise to the default vehicle," helium said. "Onchain concern volition compress that timeline dramatically. The infrastructure is present and the adjacent procreation of portfolio products volition beryllium built onchain."

The determination comes arsenic tokenization gains traction crossed Wall Street and crypto markets. The exertion creates blockchain-based versions of accepted assets specified arsenic stocks, bonds and funds. Supporters accidental it tin trim colony times, support markets unfastened astir the timepiece and marque assets easier to determination betwixt trading venues. BlackRock, Franklin Templeton, Fidelity and JPMorgan are among the fiscal firms that person launched oregon tested tokenized products.

The marketplace for tokenized assets has astir tripled successful a year, surpassing $30 billion, RWA.xyz information shows. Citi has projected tokenized assets could scope $5.5 trillion by 2030, portion a associated study from Boston Consulting Group and Ripple estimated the marketplace could turn to $18.9 trillion by 2033.

Ondo has been 1 of the biggest crypto-native players successful the sector. The institution archetypal gained traction with tokenized Treasury products OUSG and USDY, which supply investors with blockchain-based vulnerability to U.S. authorities indebtedness and different yield-bearing assets.

More recently, the institution expanded into tokenized equities done Ondo Global Markets, which the institution says has surpassed $1 cardinal successful full worth locked crossed much than 250 stocks and ETFs.