2 years ago
Pizza take-out concatenation Papa John's (PZZA) is readying to springiness distant astir 20,000 non-fungible tokens (NFT) to customers successful the U.K., shrugging disconnected a erstwhile informing from the country's advertizing regulator astir its dalliances successful the crypto world.
The postulation of 19,840 NFTs has been minted connected Tezos and takes the signifier of 9 antithetic pizza transportation blistery container designs.
The NFTs volition beryllium dropped connected respective dates successful aboriginal March.
This is not Papa John's archetypal foray into the satellite of crypto and blockchains. The take-out concatenation past twelvemonth launched a promotion successful which customers could triumph £10 ($13) worthy of bitcoin (BTC) erstwhile they spent much than £30 ($39).
The run fell afoul of the UK's Advertising Standards Authority, who deemed it "irresponsible" arsenic it "took vantage of consumers’ inexperience oregon credulity and trivialized concern successful cryptocurrency." The pizza concatenation subsequently removed the ads for the campaign.
Papa John's has a long-standing relation with cryptocurrency owing to the infamous occurrence of an aboriginal bitcoin idiosyncratic spending 10,000 BTC connected 2 Papa John's pizzas successful 2010. The bitcoin, worthy $41 astatine the time, would beryllium worthy astir $400 cardinal astatine today's prices.
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Jamie Crawley is simply a CoinDesk quality newsman based successful London.
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