2 years ago
On July 11, Playboy, the manner and amusement steadfast founded successful 1953, revealed a licensing collaboration with the blockchain-based virtual satellite The Sandbox. The 2 companies elaborate that the recently formed concern aims to supply metaverse visitors with a Playboy-themed “social gaming experience.”
Playboy Enters The Sandbox
PLBY Group, Inc. (NASDAQ: PLBY), commonly referred to arsenic Playboy, announced connected Monday that the steadfast is collaborating with the blockchain task The Sandbox. Launched successful March 2012, The Sandbox level evolved from a two-dimensional (2D) crippled to a three-dimensional (3D) metaverse powered by Ethereum.
Playboy’s announcement reveals a licensing collaboration with The Sandbox and the institution notes that users volition beryllium capable to immerse themselves into the “Metamansion.” The Sandbox-crafted Metamansion volition diagnostic non-fungible token (NFT) collectibles, programmed events, societal play, and gaming experiences utilizing Playboy’s contented library.
The manner and amusement steadfast person been a portion of the blockchain manufacture for rather immoderate time. In March 2018, the company’s Playboy TV revealed it would merchandise a multi-cryptocurrency wallet but the task fell through, according to reports published 4 months later.
In April 2021, Playboy revealed it was collaborating with Nifty Gateway successful bid to contented an NFT postulation called “Liquid Summer.” The pursuing July, the amusement steadfast joined forces with Superrare to people the Miami Beach NFT Collection. The company’s latest collaboration with The Sandbox volition see NFTs and “special experiences for Playboy’s Rabbitar community.”
“We’re thrilled to enactment with The Sandbox and its best-in-class plan and improvement squad to physique a premium, customized Playboy gaming and societal acquisition successful the metaverse,” Playboy’s main marque and strategy serviceman Rachel Webber explained successful a enactment sent to Bitcoin.com News. “We can’t hold to invitation our planetary Playboy fanbase, and successful peculiar our Rabbitar assemblage and The Sandbox LAND owners, into this caller immersive satellite of Playboy.”
Playboy is 1 of galore brands that has joined The Sandbox metaverse during the past year. On May 19, Bitcoin.com News reported connected the acerb jazz-funk set Jamiroquai collaborating with the Web3 virtual universe. The Sandbox besides partnered with the gaming giants Square Enix and Ubisoft successful bid to present Dungeon Siege IP and Rabbids to the blockchain gaming land.
Playboy has been a pioneer successful the publishing abstraction for adjacent to 70 years, and the institution believes the blockchain satellite The Sandbox “provides a dynamic level for a adjacent question of innovation.” The COO and co-founder of The Sandbox, Sebastien Borget, said that the amusement steadfast continues to entreaty to each generations and present Web3 users.
“Playboy is emblematic for its charm, lifestyle, and amusement contented that has transcended generations and that has already stepped into Web3 with aboriginal success,” Borget noted during the announcement connected Monday.
What bash you deliberation astir Playboy partnering with The Sandbox? Let america cognize your thoughts astir this taxable successful the comments conception below.
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