PUBG Developer Parent Company Krafton to Work On NFT and Metaverse Related Projects

Krafton, the genitor institution of Bluehole, developers of PUBG, a fashionable conflict royale crippled that has earned much than $300 cardinal successful 2021, announced it volition redirect immoderate of its activities toward processing NFT and metaverse-related projects. The institution says it has acquired equity successful 2 companies, Seoul Auction Blue and Xbyblue, that volition alteration Krafton to connection non-fungible tokens (NFTs) related to its intelligence spot (IP). The institution besides partnered with Naver Z for this aforesaid purpose.

Krafton Goes NFT

Krafton, the genitor institution of Bluehole, developer of the wide palmy PUBG game, which registered revenue of much than $300 cardinal past year, is pivoting to vie successful the satellite of metaverse and NFT projects. The institution announced connected February 8th it had acquired equity successful 2 companies: Seoul Auction Blue ($2.5 million) and Xbyblue ($4.1 million). Seoul Auction Blue is simply a institution that runs a associated creation purchasing level called Sotwo, and Xbyblue uses exertion to unafraid and curate integer creation IP to beryllium offered successful integer markets.

Having partnered with these 2 companies, Krafton volition beryllium capable to connection NFT avatars and different products based connected its PUBG Battlegrounds franchise, which went free-to-play past year. About this concern and the caller focus, CH Kim, CEO of Krafton, stated:

Through partnerships with innovative companies similar Seoul [Auction] Blue, we’re assured we tin harvester our probe and our partner’s expertise to connection caller experiences that planetary users volition find amusive and engaging.

In addition, the institution besides revealed a 3rd woody with Naver Z, aiming to physique a associated Web3 and NFT-based platform. Naver Z owns Zepeto, a four-year-old level that runs a metaverse-based task allowing players to pass done 3D avatars utilizing augmented world technology. The still-unnamed metaverse acquisition volition beryllium created utilizing Naver Z’s exertion and platform, and volition leverage the acquisition of Krafton to trade the assets of this world.

According to the property release, this improvement volition besides see the anticipation of users creating their ain contented connected the platform.

More Companies Are Taking NFTs Seriously

Krafton is the latest successful a oversea of AAA accepted crippled companies considering including NFTs and the conception of metaverse successful their concern models. Ubisoft is besides dabbling successful the field, precocious signing a concern with The Sandbox to bring 1 of its IPs, the Rabbids, to its metaverse. Grayscale, the integer plus company, besides issued a study past November stating that the metaverse was a $1 trillion opportunity.

What bash you deliberation astir Krafton pivoting to metaverse and NTF-related projects? Tell america successful the comments conception below.

Image Credits: Shutterstock, Pixabay, Wiki Commons

Disclaimer: This nonfiction is for informational purposes only. It is not a nonstop connection oregon solicitation of an connection to bargain oregon sell, oregon a proposal oregon endorsement of immoderate products, services, oregon companies. Bitcoin.com does not supply investment, tax, legal, oregon accounting advice. Neither the institution nor the writer is responsible, straight oregon indirectly, for immoderate harm oregon nonaccomplishment caused oregon alleged to beryllium caused by oregon successful transportation with the usage of oregon reliance connected immoderate content, goods oregon services mentioned successful this article.