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Pudgy Penguins ran an animated show connected the Las Vegas Sphere during Christmas week, projecting its penguin characters crossed the venue’s exterior screens.
In a station connected X, Pudgy Penguins said its animations went unrecorded connected Christmas Eve connected the exterior of the Las Vegas Sphere, a fashionable domed venue wrapped successful high-resolution LED panels designed to show large-scale visuals disposable crossed the Las Vegas Strip.
Source: Pudgy PenguinsPudgy Penguins is an NFT task founded successful 2021 and acquired successful April 2022 by entrepreneur Luca Netz for $2.5 cardinal successful Ether (ETH). As NFT gross declined, Netz drew connected his user products inheritance to grow the task beyond integer collectibles and into carnal artifact accumulation to make currency flow.
“Toys make important revenue, but the margins are thin,” Netz told Cointelegraph successful an August interview. “We’re selling millions of dollars’ worthy of toys today, but it took clip to standard into that business.”
What began arsenic a short-term effort to widen the company’s runway has since evolved into a halfway concern line, positioning Pudgy Penguins to extremity the twelvemonth with an estimated $50 cardinal successful revenue.
The institution besides prioritizes Instagram to beforehand its brand. At the clip of writing, the Pudgy Penguins relationship has astir 2 million followers.
Pudgy Penguins Instagram channel. Source: Pudgy PenguinsRelated: Polygon NFTs deed $2B income milestone arsenic web defies downturn
2025 was a hard twelvemonth for NFTs
The NFT marketplace started 2025 nether pressure, with sales activity falling sharply. First-quarter transaction volumes dropped 63% twelvemonth implicit twelvemonth to $1.5 billion, down from $4.1 cardinal successful the aforesaid play of 2024.
The downturn intensified successful March, erstwhile monthly income plunged 76% to $373 cardinal from $1.6 cardinal a twelvemonth earlier, though a tiny fig of collections, including Pudgy Penguins, showed comparative resilience.
By year-end, overall marketplace valuations had besides declined. CoinGecko information showed the full NFT marketplace capitalization fell to astir $2.5 cardinal successful December, its lowest level of 2025.
But contempt the wide marketplace downturn, immoderate NFT projects person managed to carve retired a niche successful the space. One country showing spot successful 2025 is real-world collectible–backed NFTs, peculiarly trading cards, with platforms specified arsenic Courtyard.io linking authenticated Pokémon cards to onchain tokens that tin beryllium traded oregon redeemed.
Rare Pokémon card. Source: Courtyard.ioAccording to CryptoSlam, Courtyard has processed much than 230,000 transactions and generated astir $13.9 cardinal successful sales implicit the past 30 days.
In an interrogation with Cointelegraph, Courtyard CEO Nicolas le Jeune empathized the value of utilizing the blockchain arsenic a “tool, not a destination.”
“The cards you bargain connected Courtyard aren’t worthy much due to the fact that they’re NFTs. The worth is the underlying plus — the NFT conscionable gives you a amended mode to acquisition it,” helium said.
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