1 day ago
Non-fungible token (NFT) task Pudgy Penguins has expanded the retail scope of its trading paper crippled done a nationwide rollout astatine Target stores successful the United States.
According to a property merchandise sent to Cointelegraph, the motorboat of Vibes Series 3 marks the game's biggest retail enlargement to day and brings the full fig of circulated cards to 15 million. The caller acceptable includes further gameplay mechanics, archetypal artwork and appearances from characters successful the Moonbirds collection.
The rollout shows however Pudgy Penguins is extending its NFT-born intelligence spot into mainstream user products arsenic it aims to physique a broader amusement franchise beyond integer assets.
Pudgy Penguins developed Vibes successful concern with Orange Cap Games, with Series 3 pursuing 2 earlier releases. The integer collectible task is the fourth-largest NFT postulation by marketplace capitalization, according to information tracker NFT Price Floor.
Top 5 NFT collections by marketplace capitalization. Source: NFT Price Floor
Pudgy Penguins builds beyond NFTs
The task has besides expanded into toys, gaming, licensing and different user products.
Pudgy Penguins has spent years turning its Ethereum-based NFT postulation into a broader user brand. Its carnal toys entered much than 2,000 Walmart stores successful 2023, and CEO Luca Netz said successful May 2024 that much than 1 cardinal toys had been sold implicit the preceding 12 months.
The project’s licensing exemplary besides allows NFT holders to person 5% of nett gross from carnal products featuring their idiosyncratic penguins.
Related: Binance to extremity NFT enactment connected exchange, displacement work to wallet
The franchise has pursued a akin enlargement done gaming. In 2025, Pudgy Penguins launched the skill-based Pengu Clash crippled connected The Open Network. At the time, Netz described gaming arsenic a conveyance for bringing the project’s intelligence spot to wider audiences.
It besides launched a mobile crippled called Pudgy Party successful August 2025. According to Pudgy Penguins, the game's downloads exceeded 1 million. However, the task said connected Monday that it would halt further development of the crippled and absorption its resources connected a browser-based crippled called Pudgy World.
Magazine: Vietnam preps crypto pilot, HK pushes tokenization: Asia Express
Cointelegraph is committed to independent, transparent journalism. This quality nonfiction is produced successful accordance with Cointelegraph’s Editorial Policy and aims to supply close and timely information. Readers are encouraged to verify accusation independently.
English (US) 