Puma rebrands to Puma.eth on Twitter

Puma is the latest successful a increasing database of large brands to purchase a decentralized URL and uncover their nonfungible token, oregon NFT, by changing their Twitter grip to Puma.eth. The sportswear marque registered the domain sanction with the Ethereum Name Service, oregon ENS.

welcome PUMA.eth (@PUMA) https://t.co/BuPplzfJgR

Other large brands with .ETH domains see Budweiser, the subsidiary of Anheuser-Busch InBev, which bought Beer.eth done ENS connected OpenSea for 30 ETH last year. And erstwhile the fast-food concatenation White Castle registered whitecastleofficial.eth, ENS’ former manager of operations, adjacent tweeted astir his excitement.

All .ETH names are NFTs that tin beryllium "easily plugged-in to the ever-expanding NFT ecosystem," arsenic an ENS Medium station reads. Some of the benefits of an ENS sanction see being capable to person immoderate cryptocurrency, token oregon blockchain-based asset, successful summation to being capable to constituent to a decentralized website and to store illustration accusation similar an avatar, email code oregon Twitter handle.

Puma's ENS sanction is 1 of respective NFT-related moves that the institution has made recently. According to the Puma.eth OpenSea page, Puma has invested successful assorted feline inspired NFT collections including Cool Cats NFT, Lazy Lions, Gutter Cat Gang and CatBlox.

The cat’s retired of the bag…@PUMA @ivandashkov #M3OW pic.twitter.com/lB8WU9EhJO

Related: ENS DAO delegates connection position connected DAO governance and decentralized identity

At the clip of publication, Puma ranked successful the 13th spot of the .eth Leaderboard which lists the astir followed Twitter accounts with .ETH names. In archetypal spot is parishilton.eth, secured by personage Paris Hilton, and shaq.eth, owned by erstwhile NBA subordinate Shaquille O'Neal, successful second.

Puma is 1 of the biggest planetary sportswear brands alongside Nike and Adidas, which person made their ain entrances into the into the Web3 abstraction with a large splash. Nike aquired the virtual sneakers and collectibles marque RTFKT, portion Adidas Original's launched an NFT collaboration with Bored Ape Yacht Club, PUNKS Comic and gmoney.

The Ethereum Name Service has a full of 724,096 ENS names created astatine the clip of writing, according to Dune Analytics, with the highest fig of monthly registrations occurring wrong the past fewer months. ENS' competitor, Unstoppable Domains, has implicit 2 cardinal domains registered according to the institution website, and it precocious launched its ain single-sign connected work for Ethereum and Polygon called Login. As much and much DApps, wallets, exchanges, and marketplaces enactment NFT usernames, Web 3 users are progressively adopting decentralized URLs for integer identities.