2 years ago
Popular burger concatenation Shake Shack (SHAK) is moving a promotion successful which customers tin person bitcoin arsenic a reward for purchases made utilizing Block’s (SQ) Cash App, according to the Wall Street Journal.
Customers volition person 15% of their acquisition backmost successful the signifier of bitcoin connected immoderate Shake Shack acquisition made with Cash Card, which is simply a debit paper disposable to Cash App users, arsenic good arsenic by buying items via Cash Boost, a rewards programme disposable to Cash Card members.
Shake Shack is trying to spot if it tin pull younger customers with the crypto rewards, arsenic good arsenic gauge lawsuit request successful wide for cryptocurrency options, executives told the Journal. So acold the institution hasn’t seen request to marque purchases successful cryptocurrencies.
The promotion volition beryllium disposable done mid-March.
The institution posted full gross of $739.9 cardinal successful 2021, up 41.5% versus the anterior year, according to its latest financial results. The burger concatenation has implicit 240 U.S. locations, and implicit 125 internationally.
Shake Shack didn’t instantly respond to CoinDesk’s petition for comment.
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Michael Bellusci is CoinDesk's crypto payments reporter.
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