1 year ago
Consumers successful India are getting much options for a integer buying acquisition arsenic large section e-commerce platforms progressively experimentation with blockchain and metaverse.
Indian shoppers tin effort retired products from brands similar Puma and Nivea successful the gamified, interactive metaverse. That is acknowledgment to section e-commerce elephantine Flipkart launching a metaverse abstraction for consumers to observe products successful a photorealistic virtual destination and shop.
Flipkart officially announced the motorboat of Flipverse connected Oct. 17, aiming to span the champion of the online and offline buying experience.
Developed successful collaboration with Polygon-incubated enactment eDAO, Flipverse allows shoppers to make a metaverse avatar to spell buying successful a virtual world, intending to bring customers person to their favourite brands. At the aforesaid time, brands volition beryllium capable to make and make their metaverse-ready integer duplicate successful the virtual world.
Besides featuring contests and exclusive marque offers, Flipverse volition enactment unsocial integer collectibles. According to the announcement, Flipverse volition diagnostic a wide fig of brands, including Puma, Noise, Nivea, Lavie, Tokyo Talkies, Campus and others. The caller buying acquisition volition beryllium disposable connected Flipkart’s recently online buying platform, FireDrops.
The Flipverse offering is reportedly successful the aviator signifier and aims to pull involvement during this month's festive season.
According to Naren Ravula, vice president of merchandise strategy astatine Flipkart Labs, the metaverse is 1 of the “significant revolutions” successful the improvement of e-commerce, and it has immense potential. “By providing customers with entree to their preferred brands, offers, SuperCoins, and integer collectibles, we are aiming to amended their buying experiences successful a virtual and immersive setting,” Ravula noted.
Polygon co-founder Sandeep Nailwal pointed retired that the satellite has lone “just begun to scratch the aboveground of what’s imaginable successful the metaverse,” and e-commerce is 1 of the “killer usage cases” of the metaverse.
Related: Totality Corp CEO explains wherefore India is inactive mostly untapped for NFTs
As 1 of the largest e-commerce platforms successful India, Flipkart is known for making immoderate large cryptic statements connected societal media. Last year, Flipkart took to Twitter to accidental that the company would beryllium accepting Bitcoin (BTC) payments, which yet turned retired to beryllium an April Fools’ Day prank.
Flipkart is not the lone institution successful India to experimentation with metaverse. Indian multinational exertion steadfast Tech Mahindra announced the motorboat of TechMVerse successful February 2022, readying to connection interactive and immersive experiences to customers. As of July 2022, the steadfast was reportedly working connected arsenic galore arsenic 60 metaverse projects.
English (US) 