Snoop Dogg Plans to Turn Death Row Records Into the First NFT Music Label

2 years ago

Hip-hop icon Snoop Dogg could beryllium turning Death Row Records into a non-fungible token (NFT) label, according to comments by the rapper connected the societal media level Clubhouse connected Feb. 15.

“Death Row volition beryllium an NFT label, we volition beryllium putting retired artists done the metaverse and a full ‘nother concatenation of music,” Snoop Dogg, whose fixed sanction is Calvin Broadus Jr., said, according to an audio recording of the call. “Just similar erstwhile we broke the manufacture erstwhile we were the archetypal autarkic [record label] to beryllium major, I privation to beryllium the archetypal large successful the metaverse.”

Snoop Dogg acquired ownership of the statement connected Feb. 10, days earlier his Super Bowl halftime performance headlined by chap artists Dr. Dre, Mary J. Blige, Kendrick Lamar and Eminem.

Snoop Dogg is much than acquainted with the NFT scene. In September, helium claimed to person started a idiosyncratic NFT postulation present worthy much than $17 million nether the sanction Cozomo de’ Medici, though the assertion has ne'er been confirmed.

The rapper besides conscionable released an NFT postulation with Gala Games connected Feb. 9 for the motorboat of his caller album, “Bacc connected Death Row.” The “Stash Box” NFTs person already grossed much than $50 cardinal successful sales, with holders being fixed an NFT of 1 of the album’s songs.

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