Soccer Superstar Lionel Messi Joins NFT Game Sorare as Investor and Brand Ambassador

Lionel Messi, 1 of the biggest Argentine shot superstars, has announced his information arsenic an capitalist and marque ambassador successful Sorare, an NFT (non-fungible token) game. Sorare hopes that Messi’s beingness volition amended the mode successful which the institution relates to users, mounting caller standards successful this regard. The economical details of the woody were not disclosed.

Lionel Messi Partners With NFT Game Sorare

Lionel Messi, 1 of the biggest shot superstars and existent subordinate connected the PSG shot club, is present a marque ambassador and capitalist successful the NFT paper trading crippled Sorare. The beingness of the subordinate is directed to turn Sorare’s marque and amended the prime of the interactions the marque has with its users.

As portion of this partnership, Sorare announced that Messi took a involvement successful the company, without disclosing the numbers down this transaction. To Sorare, Messi’s concern is simply a milestone for the company, which had antecedently seen involvement from different Spanish shot player, Gerard Pique.

Messi’s woody would besides see the instauration of caller experiences connected the platform. On this development, Sorare’s CEO and co-founder Nicolas Julia stated:

We judge Messi volition assistance america acceptable caller standards successful however we bash this, and we look guardant to sharing what caller contented and instrumentality experiences we’ve been collaborating connected soon.

Other sports stars similar shot subordinate Kylian Mbappe and tennis subordinate Serena Williams person already established akin partnerships with the brand. The level raised $680 cardinal successful its Series B backing circular successful Sept. 2021.

Messi’s Crypto Ties

To Messi, getting adjacent to cryptocurrency and NFT-related companies is not a caller experience. The subordinate has been precise unfastened to linking his sanction and marque to different companies successful the ecosystem. In fact, helium was 1 of the archetypal players to get portion of his declaration paid successful cryptocurrency, erstwhile helium signed a woody with his existent club, PSG, successful Aug. 2021. As portion of the deal, Messi would person portion of his $30 cardinal declaration outgo successful $PSG, a instrumentality token launched by the nine successful concern with Socios.com

In October, the shot prima besides signed a woody with Bitget, a cryptocurrency speech with a societal trading focus, to springiness fans a “unique accidental to research Web 3.0 and the imaginable of trading crypto connected the exchange.” Furthermore, Messi’s links with crypto companies spell each the mode backmost to erstwhile helium partnered with Sirin Labs, a institution that promoted the improvement of a unafraid blockchain-based phone, successful 2017.

What bash you deliberation astir Messi’s concern with Sorare? Tell america successful the comments conception below.

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