1 day ago
Sony-backed blockchain, Soneium, has partnered with amusement steadfast Dayonedream to tokenize K-pop intelligence spot and present its gross streams to the blockchain.
Key Takeaways
- Sony-backed Soneium partners with Dayonedream to tokenize K-pop intelligence property.
- WAVIST level connects amusement assets to fiscal rails aft fulfilling a tokenized enslaved successful May 2026.
- The 2 companies purpose to bring amusement IP gross onchain for eligible supporters and contented creators.
Bridging Entertainment IP and Financial Infrastructure
Soneium, the Sony-backed blockchain web focused connected gathering an onchain amusement ecosystem, has partnered with amusement institution Dayonedream to tokenize K-pop intelligence property and bring its gross streams onchain astatine scale. The announcement was made connected the archetypal time of Korea Blockchain Week 2026, which runs until Oct. 1.
At the halfway of the confederation is WAVIST, Dayonedream’s level designed to span amusement IP with fiscal infrastructure. In May, WAVIST completed the execution of a tokenized IP enslaved issued to concern K-pop assets, managing the plus from issuance done redemption and burning.
Dayonedream’s roster includes planetary performance operations, IP management, and artists specified arsenic BTOB, LEE CHAE YEON, MEMI, and 2F. Through the partnership, the companies program to utilize Soneium’s blockchain infrastructure to connection eligible users nonstop economical vulnerability to amusement assets portion providing creators and IP owners with alternate financing channels.
“K-pop is simply a marketplace dissimilar immoderate other, yet the mode superior reaches it has hardly changed,” said Dylan Cho, RWA Lead astatine Dayonedream. “Our concern with Soneium sits wherever RWA, IP, and K-pop meet, and it opens a existent way to investing done the IP itself. With the satellite watching this industry, we mean to marque it the astir compelling merchandise retired there.”
Traditional K-pop concern structures person historically restricted idiosyncratic supporters from participating straight successful the underlying economics of the media they consume. By tokenizing real-world assets (RWAs) associated with K-content, some companies purpose to broaden entree to accumulation backing and gross distribution, taxable to regulatory compliance.
“Entertainment IP is 1 of the clearest opportunities for bringing real-world worth onchain,” said Yuji Kumagai, Head of Soneium Protocol. “Soneium brings creators and IP owners who already person a beardown following, similar DayOneDream, unneurotic with the fans and investors who privation to backmost them. K-pop is simply a large spot to start, and we volition support bringing much amusement IP onto Soneium”.
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