2 years ago
Starbucks has announced it volition motorboat its authoritative NFT Rewards loyalty programme tagged “Starbucks Odyssey” connected Ethereum’s (ETH) layer2 Polygon (MATIC) web aboriginal this year.
According to the announcement, the caller loyalty programme combines its existing rewards programme and a non-fungible token level wherever users tin gain and bargain NFTs that springiness them entree to exclusive rewards.
While built connected the blockchain, Starbucks makes the reward strategy arsenic elemental arsenic imaginable by obscuring the underlying technology.
The Starbucks Odyssey participants tin log into the programme with their loyalty programme details. They tin prosecute successful interactive activities called journeys and gain NFTs called Journey stamps.
Also, the java concatenation revealed that users could bargain these NFTs with debit and recognition cards.
The steadfast did not supply accusation connected the fig of NFTs successful the postulation oregon the terms of each NFT.
Starbucks’ NFT program has been successful the works for a while
The institution has been moving connected its foray into web3 for immoderate time. In its Q2 net call, Chief Marketing Officer Brady Brewer said:
“Emerging technologies associated with web3, and specifically NFTs, present alteration this aspiration and let america to widen who Starbucks has ever been astatine our core.”
The steadfast added that its NFT assemblage would beryllium connected an environmentally sustainable level which would apt beryllium concatenation agnostic oregon multichain.
Polygon is helping web2 companies pivot to web3
Several web2 companies looking to pivot into the web3 person progressively chosen Polygon web arsenic their spouse of choice,
This twelvemonth alone, Coca-Cola, Adidas, Prada, Bulgari, DraftKings, Liverpool Football Club, and respective others person launched NFT collections connected the layer-2 network.
Technology companies similar Adobe and Meta person besides integrated enactment for Polygon successful 1 mode oregon another. Polygon is 1 of the networks supported for NFTs connected Instagram and Facebook, and Adobe integrated the web into its portfolio app, Behance.
Applications moving connected Polygon bypass the precocious transaction fees and scalability issues battling the Ethereum mainnet.
Polygon’s MATIC roseate 3.5% to $0.9 successful the past 24 hours.
The station Starbucks launches NFT loyalty programme connected Polygon appeared archetypal connected CryptoSlate.
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