Steak 'n Shake announces $10M notional increase on Bitcoin holdings

Steak ‘n Shake, a fast-food edifice concatenation that accepts Bitcoin (BTC) payments astatine its stores, announced connected Friday that its BTC firm treasury grew by $10 cardinal successful notional value.

“All Bitcoin income spell into our strategical Bitcoin reserve,” the institution said, adding that adopting BTC arsenic a treasury plus has led to a flywheel effect that increases same-store sales, which, successful turn, grows the company’s BTC stash.

In May 2025, the institution announced it would start accepting BTC arsenic a method of outgo astatine each its locations worldwide, successful a phased rollout.

Source: Steak ‘n Shake

The Bitcoin assemblage celebrated the announcement, with galore sharing their Steak ‘n Shake receipts showing outgo successful BTC, and successful November 2025, the institution announced its enlargement into El Salvador, a state known for its pro-Bitcoin policies.

Cointelegraph reached retired to Steak ‘n Shake, but did not person a effect by the clip of publication. 

The company’s determination to judge BTC for payments showcases the increasing adoption of Bitcoin payments by businesses, bolstering Bitcoin’s usage arsenic a mean of exchange, alternatively than simply arsenic a store-of-value plus oregon a speculative fiscal instrument.

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Steak ‘n Shake grows same-store income and Bitcoin treasury successful 2025

Steak ‘n Shake’s quarter-over-quarter same-store income roseate by 11% successful Q2 2025, which it attributed to its adoption of Bitcoin.

The Q3 2025 same-store income increased by 15%, according to Steak ‘n Shake, beating retired manufacture competitors including McDonalds, Domino's, and Taco Bell. 

Steak ‘n Shake Q3 2025 quarter-over-quarter same-store income increase. Source: Steak ‘n Shake

The company’s decision to follow Bitcoin followed the closure of 230 of its stores betwixt 2018 and 2025. Steak ‘n Shake locations wrong the US peaked astatine 628 successful 2018, but declined to 394 by 2026, according to data from ScrapeHero.

More companies should follow BTC arsenic a fiscal buffer, Bitcoin capitalist and fiscal accountant Rajat Soni said successful effect to Steak ‘n Shake.

“If they bash this, they volition find it overmuch easier to win due to the fact that their Bitcoin is similar a backstop. I deliberation astir businesses neglect due to the fact that they aren't successful the marketplace agelong enough. Bitcoin extends your fiscal endurance,” helium added.

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