Steak ‘n Shake says same-store sales rose ‘dramatically’ after Bitcoin rollout

Steak ‘n Shake says its same‑store income person “risen dramatically” since it launched a burger‑to‑Bitcoin strategy successful May 2025 that routes each Bitcoin outgo into a firm treasury reserve. 

In a Monday post connected X, the US fast-food concatenation said that it had successfully combined a “decentralized, cash-producing operating concern with the transformative powerfulness of Bitcoin,” and thanked Bitcoiners for making it possible. The concatenation did not supply figures oregon specify what it meant by “risen dramatically.”

Steak ‘n Shake began accepting Bitcoin astatine participating locations connected May 16, 2025, successful a phased rollout.

Since then, Steak ‘n Shake has repeatedly tied higher income to Bitcoin (BTC) adoption, reporting quarter‑over‑quarter same‑store income maturation of 11% successful Q2 2025 and 15% successful Q3 2025, outpacing large rivals including McDonald’s, Domino’s and Taco Bell implicit the aforesaid period.

Under the program, each Bitcoin receipts are funneled into the company’s Strategic Bitcoin Reserve that grows alongside lawsuit spending. 

Steak ‘n Shake income roseate “dramatically” acknowledgment to BTC payments. Source: Steak ‘n Shake

On Jan. 16, Steak ‘n Shake said its Bitcoin stash had grown by $10 million successful notional value, without breaking down however overmuch of that came from terms appreciation versus further accumulation. 

Four days later, connected Jan. 20, Steak ‘n Shake unveiled plans to offer hourly employees a Bitcoin bonus of $0.21 per worked hr astatine company‑operated locations, with a two‑year vesting period, supported by Bitcoin rewards steadfast Fold.

The institution framed the determination arsenic a mode to pat into stronger crypto enthusiasm among Gen Z and Millennial workers, who marque up the bulk of edifice and nutrient work employees successful the United States.

One week later, connected Jan. 27, the company announced a further $5 million allocation to the reserve, bringing its full Bitcoin vulnerability to astir $15 million.

Related: Canadian taco franchise uses NFTs for lawsuit loyalty program

Burger-to-Bitcoin a success, but BTC treasury stash successful red

According to BitcoinTreasuries, Steak ‘n Shake presently holds 161.6 BTC, worthy astir $10.96 cardinal astatine existent prices, implying an mean outgo ground of conscionable nether $92,851 per coin. 

That would enactment the presumption astatine astir 26% beneath its mean acquisition price, meaning the company’s Strategic Bitcoin Reserve is sitting connected a sizable unrealized nonaccomplishment contempt its Bitcoin pivot reviving sales.

Cointelegraph reached retired to Steak ‘n Shake but had not received a effect by work time.

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