2 hours ago
US fast-food edifice concatenation Steak ’n Shake plans to connection Bitcoin bonuses to hourly employees astatine company-operated locations, signaling a determination to usage integer assets arsenic a retention tool.
In an X post connected Wednesday, the institution said hourly employees volition beryllium capable to cod a Bitcoin (BTC) bonus of $0.21 per worked hr starting March 1, with a two-year vesting period.
At $0.21 per hour, a full-time worker moving 40 hours a week would gain astir $8.40 successful Bitcoin per week, oregon $437 per twelvemonth based connected a modular 52-week schedule. The programme is supported by the Fold, a Bitcoin rewards and payments company.
The determination besides taps into a generational displacement successful crypto sentiment. A recent survey from crypto speech OKX recovered that 40% of Gen Z and 41% of millennials person precocious spot successful crypto platforms, compared with conscionable 9% of babe boomers.
According to an April 2025 US worker demographics information little from the National Restaurant Association, astir 40% of edifice and foodservice workers are nether 25, and 60% are nether 35.
Source: Steak ‘n ShakeSteak ’n Shake has been accepting Bitcoin payments crossed its edifice web since May 2025, a determination the institution says has translated into stronger performance.
On Friday, it disclosed holding astir $10 million successful Bitcoin, noting that same-store income person “risen dramatically” since introducing BTC payments, though it did not specify whether its holdings grew done terms gains, lawsuit payments oregon caller crypto purchases.
Source: Steak ‘n ShakeRelated: Central banks vs Bitcoin: Who deserves the public’s trust?
Companies lukewarm to accepting bitcoin
Steak ’n Shake follows different companies that moved to judge Bitcoin for payments successful 2025.
In May, Block Inc. said it would statesman rolling retired BTC payments connected its Square point-of-sale system. The diagnostic allows merchants to judge Bitcoin utilizing existing Square hardware via the Lightning Network, allowing sellers to either clasp BTC oregon automatically person it to fiat astatine checkout, according to CEO Jack Dorsey.
Other outgo providers person taken akin steps. In July 2025, PayPal said it would let merchants to judge Bitcoin and different cryptocurrencies done its Pay with Crypto checkout feature, with payments converted into fiat oregon stablecoins astatine the constituent of sale.
The fig of companies holding Bitcoin arsenic a strategical reserve plus besides accrued past year. According to BitcoinTreasuries.NET data, 194 nationalist companies clasp a full of 1.13 cardinal Bitcoin connected their equilibrium sheets.
Source: BitcoinTreasuries.NETMagazine: Davinci Jeremie bought Bitcoin astatine $1… but $100K BTC doesn’t excite him
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