Taylor Swift had a $100M FTX sponsorship deal fall apart prior to its bankruptcy: Report

Pop prima Taylor Swift reportedly could person been 1 of the faces of failed crypto speech FTX had talks implicit a $100-million woody not ended prematurely.

According to a Dec. 7 study from the Financial Times, FTX was successful the precocious stages of negotiating a sponsorship woody with Swift months earlier its liquidity situation and bankruptcy. Talks implicit paying Swift $100 cardinal to beryllium 1 of the personage faces of the speech reportedly fell isolated connected FTX’s end, owed to concerns the woody did not connection overmuch of a return.

“No 1 truly liked the deal,” reportedly had 1 unnamed idiosyncratic acquainted with the negotiations. “It was excessively costly from the beginning.”

Other concerns from FTX unit reportedly included that Swift — 1 of the astir well-known names successful amusement — would not scope the exchange’s people demographic for retail crypto investors. The vocalist reportedly ne'er had the accidental to earnestly see the woody earlier talks fell apart.

Prior to its bankruptcy successful November, celebrities successful sports and amusement including tennis prima Naomi Osaka, NFL backmost Tom Brady, and NBA constituent defender Stephen Curry had promoted FTX done TV spots, societal media ads, and more. Comedian Larry David besides starred successful an advertisement thataired during Super Bowl LVI successful February, which encouraged viewers not to “miss retired connected the adjacent large thing.”

According to a November Bloomberg report, the Texas State Securities Board was investigating Brady, David, Curry and others implicit payments the figures received from FTX for their endorsements. The celebrities have besides been the target of astatine slightest 1 class-action suit from investors successful the aftermath of FTX’s collapse.

Related: Influential celebrities who joined the crypto nine implicit the past year

Swift has seemingly stayed retired of the crypto abstraction during her clip arsenic a nationalist figure, though the vocalist knows the powerfulness of owning one’s ain data — or, successful this case, music. The popular prima famously re-recorded and re-released galore of her ain albums successful 2021 pursuing a quality with 1 of her aged labels.