2 years ago
Popular messaging level Telegram has announced it is launching a caller premium tier of its services arsenic it seeks to monetize a portion of its userbase. Reaching much than 700 cardinal progressive users monthly, the caller tier answers to the request of these users for much bandwidth and retention capacity, according to Pavel Durov, CEO of the company.
Telegram’s New Premium Tier to Expand User Functionality
Telegram, 1 of the astir fashionable messaging apps successful cryptocurrency circles, has announced it volition present a paid premium tier of its services that volition let its users to entree caller features and grow upon immoderate that are already available. The determination comes arsenic the institution seeks to monetize a bully portion of its userbase, which precocious reached a milestone of 700 cardinal monthly progressive users.
The premium tier is an reply to the requirements of a acceptable of users that wanted to upgrade their bandwidth and retention from wrong the app, according to CEO Pavel Durov. He stated:
After giving it immoderate thought, we realized that the lone mode to fto our astir demanding fans get much portion keeping our existing features escaped is to marque those raised limits a paid option.
Among the caller features disposable for paid users are the hold of the fig of channels that they tin travel — 1,000, up from the 500 that the escaped tier offers — and besides the instauration of 20 chat folders with 200 chats successful each folder. The pricing for this caller work tier has not been disclosed arsenic of writing, but according to Techcrunch, estimates are adjacent to the six-dollar mark.
Road to Monetization
This is not the archetypal effort from Telegram to monetize services connected the platform, which provides messaging and contented absorption systems to thousands of individuals and companies astatine a worldwide level. The institution introduced the diagnostic of sponsored messages past year, allowing advertisers to enactment specified messages successful ample channels with much than 1,000 subscribers.
However, the biggest effort astatine monetization was the motorboat of Telegram’s ain token, called gram. The inaugural managed to stitchery much than $1 cardinal from investors each implicit the satellite but was yet unopen down by the U.S. SEC, which issued a impermanent restraining bid against the institution backmost successful 2019. This led Telegram to drop the motorboat of the token, and to instrumentality the wealth to investors, besides paying a good to the institution.
What bash you deliberation astir the caller premium idiosyncratic tier to beryllium launched by Telegram? Tell america successful the comments conception below.
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