2 years ago
Bitcoin went mainstream successful the latest Super Bowl, some connected and disconnected the tract arsenic a Bitcoiner caught the archetypal touchdown walk of the game, galore ads referenced the peer-to-peer currency and the crippled was held successful a stadium sponsored by a supplier of bitcoin trading services.
Bitcoiner Odell Beckham Jr. Scores First Super Bowl Touchdown
The Los Angeles Rams wide receiver who past twelvemonth decided to take his afloat wage successful bitcoin, Odell Beckham Jr., caught a 17-yard onslaught from Matthew Stafford connected 3rd and 3 for the people – his archetypal drawback of the nighttime that besides ended up being his team’s archetypal touchdown successful its victorious Super Bowl LVI match.
“This is everything I've ever dreamed of, you know,” Beckham told CBS Sports. “And determination was a infinitesimal I was successful the backmost country and they told maine I was done, I couldn't play. And I had to travel backmost retired determination and beryllium a portion of this due to the fact that it's truthful overmuch bigger than myself. And these boys pulled done and made it happen.”
Canadian superstar rapper Drake placed a million-dollar bid of bets connected the occurrence of Beckham Jr. and his squad successful beforehand of the Super Bowl and turned retired victorious successful 2 retired of his 3 bets. The rapper took implicit $1 cardinal successful profit successful bitcoin aft betting that the wide receiver would pb his squad to triumph with astatine slightest 62.5 receiving yards and implicit 0.5 anytime touchdowns.
Super Bowl Sees Surge Of Bitcoin Commercials
Off the field, Bitcoin besides marked its beingness successful 1 of the flagship U.S. sports events of the twelvemonth arsenic millions of fans watched the commercials successful betwixt plays. Super Bowl ads are commonly leveraged arsenic a unsocial accidental to present a taxable into the mainstream arsenic millions stitchery to ticker the title lucifer of 1 of the astir accepted sports successful American culture.
The premier ads, which this twelvemonth cost arsenic overmuch arsenic $7 cardinal for a 30-second slot, featured 4 Bitcoin-related commercials from salient cryptocurrency exchanges arsenic galore mixed antithetic advertisement strategies with escaped BTC.
Cryptocurrency speech FTX premiered comedian Larry David missing retired connected a slew of past innovations successful quality past by making amusive of the caller developments portion referencing backmost to well-established but outdated solutions. David finished by disregarding cryptocurrency and FTX itself. The speech besides gave bitcoin distant aft its advertisement to 4 fortunate winners.
Crypto.com besides went with a celebrity, featuring NBA prima Lebron James traveling backmost successful clip to speech with his younger self. The young James asks for tips from the aboriginal portion present-day James refrained from answering, saying, “If you privation to marque history, you've got to telephone your ain shots.”
Social trading level for stocks and cryptocurrencies eToro besides got successful connected the enactment with an advertisement called “Flying Your Way” that featured a flock of traders recruiting newcomers.
On the different hand, Coinbase opted for a much minimalist approach. The unconventional ad showcased a bouncing QR codification that resembled an old DVD logo for 60 seconds and turned retired to beryllium quite successful arsenic Coinbase’s level saw “more postulation than ever.” However, that overmuch buzz led to the level crashing arsenic those who scanned the codification were promised escaped bitcoin. The largest U.S. exchange’s commercialized was awarded arsenic the best advertisement successful the Super Bowl by immoderate selling specialists owed to its simplicity and effectiveness. Notably, the advertisement besides referenced an occurrence of TV amusement “The Office” successful which the DVD logo connected Michael Scott’s TV perfectly touches the corner.
SoFi Stadium: Home Of The Bitcoin Bowl
The arena that hosted Super Bowl LVI besides has ties to Bitcoin. Financial services level SoFi Technologies, rubric sponsor of the stadium successful Los Angeles wherever the Rams played against the Cincinnati Bengals, provides cryptocurrency trading services successful the U.S. and is headed by a main enforcement who holds bitcoin himself.
“We’re invested successful cryptocurrency — we ain Bitcoin,” SoFi CEO Anthony Noto said Monday. “If you don’t innovate, and you don’t usage cryptocurrency arsenic a exertion platform, you’ll get near behind.”
In betwixt the game’s archetypal and 2nd halves, SoFi Stadium besides hosted the infamous Super Bowl halftime show. This year, the sheet of performers featured rapper superstars Eminem, Dr. Dre, Snoop Dogg, Mary J. Blige and Kendrick Lamar. And 50 Cent, who was paid successful bitcoin for a 2014 album, besides appeared successful the performance. Despite having received BTC arsenic payment, however, the rapper instantly converted it to U.S. dollars astatine the time. He mightiness person made a antithetic prime past if he’d person known the Bitcoin Bowl was coming successful 2022.
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