Tommy Hilfiger to Showcase Spring 2022 Collections and NFT Wearables at Decentraland’s Metaverse Fashion Week

On Monday, Tommy Hilfiger has announced the institution is joining the inaugural Decentraland Metaverse Fashion Week from March 24th to March 27th, 2022. During the Metaverse Fashion Week, the American manner plan steadfast said it volition showcase its Spring 2022 collections and supply consumers with a “digital retail platform” that features Tommy Hilfiger-crafted NFTs.

American Fashion Designer Tommy Hilfiger Is ‘Inspired by the Power of Digital Technology’

At the extremity of February, Decentraland, the virtual blockchain metaverse, announced the project’s archetypal Metaverse Fashion Week (MFW) would instrumentality spot this year. Additionally, Decentraland mentioned that visitors would spot appearances by Dolce & Gabbana, Selfridges, Jacob & Co, Franck Muller, Garrett Leight, Cavalli, and The Fabricant. It was besides noted astatine the clip that the American manner plan steadfast Tommy Hilfiger would beryllium successful attendance. On March 21, Tommy Hilfiger explained that joining the Decentraland MFW represents the “brand’s absorption connected integer innovation and exploring caller user channels.”

Tommy Hilfiger further elaborate that it partnered with Boson Portal, a metaverse marketplace that offers a “virtual manner and taste playground located successful Decentraland.” The announcement connected Monday notes that a Tommy Hilfiger store volition beryllium located wrong Boson Portal. Interestingly, the items from the Tommy Hilfiger store are purchased arsenic non-fungible token (NFT) assets, but owners tin redeem the NFTs for “physical products delivered consecutive to the customers’ door.”

“Consumers tin teleport their avatar to the virtual store and store a prime scope of limited-edition products from the Spring 2022 Tommy Hilfiger collection,” Boson Portal details. “Visitors volition brushwood floating 3D renders of signature styles, including the varsity overgarment for men, the madras garment for women and a unisex hoodie featuring the iconic Tommy Hilfiger logo.”

It’s not the archetypal clip Tommy Hilfiger has dabbled successful metaverse ideas arsenic the institution experimented with the bundle supplier Obsess 2 years agone and introduced a Tommy Hilfiger virtual store. Image via trendhunter.com published connected November 20, 2020.

The American manner decorator and the laminitis of the company, Tommy Hilfiger, explained that erstwhile helium created his institution helium ne'er thought that manner events could beryllium hosted virtually. “When I founded my namesake marque successful 1985, I ne'er imagined I’d spot a clip erstwhile manner weeks would beryllium held successful a 3D, afloat virtual world,” Tommy Hilfiger said successful a connection sent to Bitcoin.com News. Hilfiger added:

As we further research the metaverse and each it has to offer, I’m inspired by the powerfulness of integer exertion and the opportunities it presents to prosecute with communities successful fascinating, applicable ways.

The co-founder of Boson Protocol, Justin Banon, said his steadfast looks guardant to moving with the iconic manner marque and Banon believes the determination is during a “pivotal infinitesimal that volition signifier the bedrock of the aboriginal wrong the manner and exertion industries.” In summation to the Boson Protocol metaverse marketplace, the announcement further notes that Tommy Hilfiger-brand Decentraland wearables volition beryllium capable to beryllium obtained via the Decentraland marketplace arsenic well.

What bash you deliberation astir Tommy Hilfiger showcasing the company’s Spring 2022 collections and selling NFT wearables successful Decentraland? Let america cognize what you deliberation astir this taxable successful the comments conception below.

Image Credits: Shutterstock, Pixabay, Wiki Commons

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