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Travala.com, the vacation website that allows users to wage with cryptocurrency, is successful talks with imaginable buyers aft receiving an unsolicited takeover attack precocious past year, according to 2 radical with cognition of the matter.
The Binance-backed institution received an inquiry, triggering outreach by Travala's advisers to large online question agencies specified arsenic Booking.com, 1 of the world's largest online question companies
Booking.com "kicked the tires" earlier deciding to walk connected a imaginable acquisition, said the people, who spoke connected information of anonymity due to the fact that the substance is private. Talks, however, are successful advancement with different imaginable buyers, but determination is nary certainty a woody volition beryllium done and the institution whitethorn take to stay independent, the radical said.
Travala declined to comment. A spokesperson from Booking.com confirmed that Travala had reached out, that determination had been a mates of calls wherever much accusation was shared and yet Booking.com decided not to progress.
The institution could beryllium valued astatine successful excess of $100 million, the sources said. It had much than $100 cardinal successful revenue past twelvemonth and that fig is expected to turn exponentially successful 2025.
Crypto speech Binance volition person accidental astir whether a woody happens oregon not. It is simply a ample number holder of Travala and has a spot connected its board. Binance declined to comment.
Travala is simply a Singapore-based crypto-native question level founded successful 2017 that has its ain loyalty rewards token AVA, which has a marketplace headdress of $47 million. The token has mislaid 40% this year.
Travelers tin wage for their holidays successful implicit 100 antithetic cryptocurrencies arsenic good arsenic utilizing accepted outgo methods. As portion of the AVA Smart Program, customers who publication their travel with crypto tin person up to 10% backmost successful bitcoin (BTC) oregon AVA, discounts, oregon token bonuses.
Booking.com is is owned by Booking Holdings (BKNG), which is listed connected the Nasdaq exchange.
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