Twitter bids adieu to Bluebird as Elon Musk rebrands platform to X

The fashionable societal media level Twitter officially rebranded to X aft months of teasing by CEO Elon Musk. The rebranding saw the fashionable societal media app ditch its recognisable vertebrate logo aft 2 decades and replaced it with “ X” aft 2 decades. The rebranding besides saw the societal media app alteration its colour strategy from bluish to black.

As portion of the rebranding, Twitter’s URL has besides been changed to “x.com.” a domain sanction linked to Musk’s 1999-founded fiscal services startup that sold to PayPal is present redirecting to Twitter.

X.com was an aboriginal online slope and the institution was initially funded by Elon Musk and Greg Kouri, who went connected to money Musk's aboriginal ventures: Tesla and SpaceX.

Musk’s relation with the marque sanction ‘X’ began arsenic aboriginal arsenic 1999 erstwhile helium archetypal established the company. However, it wasn't capable to alteration into a stand-alone institution and aboriginal became a portion of Paypal. Musk utilized the missive X successful his abstraction firm, SpaceX, arsenic good arsenic featuring arsenic portion of respective of Tesla’s car exemplary names.  The rebranding of Twitter means the quality is yet transforming into a stand-alone marque aft 3 decades.

Musk established X Corp successful March earlier this twelvemonth arsenic the genitor institution of Twitter, making mode for Twitter’s rebranding. The rebranding comes arsenic portion of Musk’s imaginativeness to make a “super app” with aggregate functionalities including fiscal services wrong the societal media platform. In April, Twitter introduced a caller diagnostic that allowed users of the app to access the crypto marketplace and different fiscal marketplace services from wrong the app.

Musk’s tenure arsenic the caput of Twitter had been arguable from the start. However, his plans to alteration Twitter into a fiscal level began agelong earlier the takeover.

In a caller interview, Musk reiterated that the main motive down rebranding to X was to make an “everything app,” a conception rather fashionable successful China. Chinese societal media applications specified arsenic WeChat, are not conscionable utilized for substance and video calls, but besides person provisions to wage bills, publication cabs, publication restaurants and different fiscal activities without leaving the app.

Musk said if done correctly X could go a fashionable level for finance: banking, payments, and data, and implicit clip it would person the imaginable to go “half of the planetary fiscal system."

The rebranding of Twitter, however, didn’t elicit overmuch enactment from galore users of the exertion who judge ditching the two-decade-long bequest for a caller conception is not a bully idea.