Ubisoft executive responds to the backlash over new NFT platform

Nicolas Pouard, VP astatine Ubisoft's Strategic Innovations Lab, commented on the antagonistic gamer feedback that Ubisoft received aft introducing Quartz and Digits, successful an interrogation with Finder.

"It's a absorption we are accustomed to. I deliberation it's large due to the fact that it shows however engaged our players are and however passionate they are astir their hobby and gaming successful general. And looking astatine that, I deliberation it's reassuring." 

In the interrogation Pouard goes connected to clarify that Quartz and Digits are a "matter of idiosyncratic choice" for players who "at nary point" volition beryllium forced to usage them.

In Pouard's mentation of Ubisoft's motivations, however, immoderate readers clung connected to 1 operation helium said: "I deliberation gamers don't get what a integer secondary marketplace tin bring to them." The thought that players whitethorn not "get it for now" was not taken precise lightly by the Twittersphere. 

Below are immoderate reactions from gamers to a Tweet by Kotaku, the fashionable video crippled blog:

Well if users don't get it, shouldn't you debar it. After each aren't you doing this for consumers? I retrieve the clip erstwhile ubisoft was 1 of the champion places to play. Prince of Persia, AC Ethio trilogy Altair. Now ubisoft is little than a ammunition of its erstwhile self. It hardly is

— GOLdROGER1PIECE (@LdRoger1) January 28, 2022

Some users were either simply "not interested" oregon judge that determination is much summation for the institution itself than for the gamers.

Related: More grounds crippled devs hatred NFTs and crypto

There is besides sentiment astir gamers having existent ownership of not conscionable a tegument oregon a weapon, but of characters and communicative lines. If players tin go progressive contributors of a gaming ecosystem, past could it beryllium imaginable for them to person ownership implicit the games themselves?

Ubisoft precocious partnered with startup Aleph.im who volition supply a decentralized retention solution for Ubisoft Quartz. The gaming elephantine plans to proceed integrating Digits into Quartz done 2022.