UFC boss Dana White becomes VeChain adviser to push blockchain mainstream

3 weeks ago

VeChain, a layer-1 blockchain level focused connected real-world applications, has added Ultimate Fighting Championship (UFC) CEO Dana White arsenic its newest authoritative advisor to rise much mainstream consciousness of blockchain technology.

White, besides the laminitis of Power Slap, volition articulation VeChain’s advisory committee adjacent to Nobel Prize-winning physicist Konstantin Novoselov to thrust real-world blockchain adoption done “complementary expertise successful wide selling and technological innovation.”

“VeChain is an unthinkable spouse for the UFC and Power Slap, and I’m honored to articulation their advisory board,” White said successful a connection shared with Cointelegraph. “I’m passionate astir technology, and with their products and innovation, I’m looking guardant to helping elevate their marque to the adjacent level.”

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The determination could importantly grow blockchain’s reach. UFC broadcasts scope much than 950 cardinal households globally, giving VeChain a large accidental to link with caller users.

White volition play a pivotal relation successful amplifying VeChain’s sustainability initiative, VeBetterDAO, a decentralized level incentivizing “real-world sustainable actions” done the DAO’s inducement tokens (B3TR).

White volition not person immoderate B3TR oregon VeChain (VET) tokens arsenic compensation for his advisory role, VeChain confirmed to Cointelegraph.

UFC taps VeChain for tokenized combatant gloves

The UFC has already implemented VeChain’s technology, with Near-field connection (NFC) chips integrated into a caller procreation of combatant gloves.

“This was done to combat fraud, arsenic combatant apparel is often auctioned disconnected for foundation and different causes, but suffers from a precocious grade of fraud,” Sunny Lu, co-founder and CEO of VeChain, told Cointelegraph, adding:

“The NFC + blockchain operation helps show the items are authentic. An illustration of however VeChain creates 'RWA' and phygital goods.”

“Additional conversations are underway with the UFC, the UFC Foundation and different partners to supply opportunities for VeChain and the VeBetter app ecosystem,” with details to beryllium revealed successful the coming weeks, Lu added.

VeChain is a layer-1 astute declaration level designed to heighten the proviso concatenation and accelerate the wide adoption of blockchain technology.