2 years ago
Ultimate Fighting Championship (UFC) is lunging into non-fungible tokens (NFTs) with the motorboat of UFC Strike, its ain NFT marketplace successful concern with Dapper Labs, the companies announced Thursday.
Dapper Labs is, of course, the creator of the fashionable hoops NFT marketplace NBA Top Shot, which UFC’s merchandise is intimately mirroring successful its style.
The marketplace volition diagnostic video NFT “Moments” from the league’s history, each accompanied by audio, assemblage reactions and broadcast commentary, according to a property release.
“Video is our saccharine spot successful general, but we're looking astatine [UFC’s] concern a spot differently,” Caty Tedman, caput of partnerships astatine Dapper Labs, told CoinDesk successful an interview. “The UFC calendar is truthful antithetic from the NBA calendar. So we're going to operation overmuch much astir their pay-per-view events, which are similar the premier events of their season.”
Dapper Labs is gathering retired rather the sporting beingness connected its Flow blockchain, adding UFC to its increasing database of league partnerships that already includes the NBA and NFL.
While the NFTs themselves are people convulsive successful nature, Dapper isn’t acrophobic astir the sport’s unsmooth edges being unappealing to the mean customer.
“It's little astir this marketplace being a merchandise for anyone and much astir however it’s for the UFC instrumentality community, and we anticipation it enables them to showcase their fandom successful a caller way,” Tedman said.
UFC’s archetypal foray into NFTs came successful November erstwhile it released its debut collection with Crypto.com, doing conscionable nether $1 cardinal successful income volume. The speech inked a 10-year, $175 cardinal sponsorship deal with UFC successful July.
Eli is simply a quality newsman for CoinDesk. He owns BTC, ETH and SOL.
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