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The FCA said unauthorized firms could beryllium breaching rules connected fiscal promotions done high-profile sponsorships deals.
Jun 3, 2026, 10:19 a.m. 1 min read
Premier League shot clubs person been warned by the U.K.'s Financial Conduct Authority (FCA) astir sponsorship deals with unauthorized crypto firms.
The FCA said unauthorized firms could beryllium breaching rules connected fiscal promotions done the high-profile sponsorship deals.
Clubs enabling specified promotions could beryllium exposed to ineligible liability, wealth laundering and reputational damage, the FCA said. Companies not listed connected the FCA's crypto registry are allowed to advertise successful the U.K. lone if their selling worldly is signed disconnected by a institution authorized to o.k. it.
"Millions of shot fans spot their club’s badge," Lucy Castledine, manager of user investments astatine the FCA, said. "Clubs should not fto unauthorised fiscal firms exploit that loyalty by putting perchance dodgy products successful beforehand of millions of fans."
The astir salient crypto sponsorship deals successful the Premier League to day person been OKX's logo appearing connected the sleeves of Manchester City shirts, and Kraken occupying a akin berth connected Tottenham Hotspur's.
Kraken is connected the FCA's registry of authorized crypto firms (through genitor institution Payward). OKX is not.
The FCA said it has written straight to Premier League clubs to pass them astir unauthorized crypto companies and punctual them of their responsibilities to their fans.
Neither Manchester City nor OKX had responded to a petition for remark by work time.
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