Universal Music Group Partners With Curio — Entertainment Giant Plans to Use NFT Platform for Labels, Recording Artists

The multinational euphony corp  Universal Music Group (UMG) announced the institution has partnered with the non-fungible token (NFT) level Curio connected Thursday. UMG says Curio volition beryllium a “dedicated planetary outlet for aboriginal officially licensed NFT projects” for the company’s labels and signaling artists worldwide.

Curio Platform Will Be Universal Music Group’s Dedicated Global Outlet for NFTs

Following the UMG’s non-fungible token (NFT) metaverse euphony group task featuring 4 Bored Ape Yacht Club (BAYC) NFTs, the music-based amusement institution has revealed a caller concern with the NFT institution Curio NFT. The NFT marketplace level Curio launched successful 2020 and has issued much than 75,000 NFTs to date.

According to UMG’s announcement, Curio volition beryllium utilized to bolster “future NFT projects from its unrivaled roster of planetary artists and labels, providing greater scalability and flexibility to contented authentic fan-orientated collectibles, cautiously curated for each project.”

Universal Music Group is simply a good known steadfast with roots successful euphony stretching each the mode backmost to 1934. In 1996, UMG’s genitor institution officially became known arsenic Universal Studios, Inc., and the euphony part of the multinational corp was dubbed: Universal Music Group.

UMG has a wide array of signaling artists worldwide including Sting, Taylor Swift, Billie Eilish, Lil Wayne, Adele, Rihanna, Mariah Carey, Jay-Z, Coldplay, and more. Michael Nash, UMG’s enforcement vice president of the firm’s integer strategy portion said that NFTs are a large mode to interact with a signaling artist’s fans.

“UMG and our labels are focused connected processing NFT projects that authentically prosecute and talk to our artists’ fanbases and caller audiences,” Nash said successful a statement. “With Curio, our labels volition person a unafraid and dedicated level to big these premium projects and supply caller opportunities for collectors and fans from astir the satellite to get unsocial pieces, inspired by their favourite artists and labels,” the UMG enforcement added.

Nash further noted that Web3 is connected UMG’s radar and stated:

UMG is focused connected processing caller opportunities successful this abstraction that spot our artists and labels astatine the forefront, moving to guarantee that the improvement of Web3 provides breathtaking caller avenues for their creativity.

Curio’s Co-Founder Says UMG’s Huge Catalog Has ‘Unlimited Opportunity to Deliver Value to Fans Across the Globe’

The non-fungible token (NFT) ecosystem has go a billion-dollar manufacture precise rapidly and UMG follows galore good known brands that person entered the space. The database of NFT manufacture participants includes firms specified arsenic Coca-Cola, Pepsi-Cola, Budweiser, Adidas, Arizona Iced Tea, Rolling Stone, Topps, Major League Baseball (MLB), Nike, Gannett News, Coachella Festival, Konami, Ubisoft, and more.

One signaling creator that has already worked with Curio NFT is System of a Down’s (SoaD) pb vocalist, Serj Tankian. Bitcoin.com News spoke with Tankian astir his NFT postulation and moving with Curio connected his exhibition.

In respect to the concern with UMG, Curio’s co-founder Ben Arnon said the steadfast looks guardant to moving with UMG “in the NFT and Web3 space.” “UMG has a immense catalog with unlimited accidental to present worth to fans crossed the globe,” Arnon remarked during the announcement.

What bash you deliberation astir  Universal Music Group partnering with Curio NFT? Let america cognize what you deliberation astir this taxable successful the comments conception below.

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