2 years ago
Metaverse manner institution UNXD has raised a $4 cardinal backing circular led by Animoca Brands, Polygon Studios and Red DAO, the institution announced Tuesday.
The rise is the latest stake by investors connected the aboriginal of manner successful the metaverse, a increasing manufacture that includes avatar companies, high-priced virtual wearables and adjacent bequest sanction brands similar Nike and Adidas.
The Polygon-based UNXD calls itself a “business-to-business-to-customer” platform, collaborating with established brands portion besides creating its ain non-fungible token (NFT) collections and marketplace, co-founder Shashi Menon told CoinDesk.
The company’s highest illustration collaboration was an NFT postulation with Dolce & Gabbana past September titled “Collezione Genesi,” which fetched conscionable nether $6 cardinal astatine last sale.
“The biggest result of that archetypal merchandise was proving it was imaginable to span the satellite of luxury and crypto, successful a mode that someway felt autochthonal to both,” Menon told CoinDesk successful an interview. “So that’s benignant of what we’ve present tried to triple down on.”
The institution is besides readying a Metaverse Fashion Week with the Ethereum-based Decentraland virtual satellite aboriginal this month.
Menon and the company’s different co-founder Nick Gonzales some person backgrounds successful the manner industry.
Upcoming launches for UNXD see an further Dolce & Gabbana release, arsenic good arsenic an NFT postulation with luxury ticker marque Jacob & Co.
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Eli is simply a quality newsman for CoinDesk. He owns BTC, ETH and SOL.
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