Upland and FIFA Officially Launch the FIFA World Cup Qatar 2022™ Experience in The Upland Metaverse

• FIFA and Upland person agreed to a multi-year partnership, starting with the FIFA World Cup Qatar 2022™
• The archetypal of its benignant concern allows shot fans from astir the satellite to get a amended knowing of Web3 and however to bask and payment from a gamified metaverse experience
• Agreement includes entree for fans to ain collectibles of legendary video highlights from FIFA World Cup Qatar 2022™ matches

PALO ALTO, Calif. November 9, 2022 – Upland and FIFA person contiguous announced a multi-year concern that allows the Upland assemblage and shot fans worldwide to collect, trade, and ain FIFA integer assets and crippled video highlights, pursuing a associated ngo to assistance fans get a amended knowing of however the metaverse and web3 work.

Through the experience, fans volition larn however to enactment and lend to the virtual community-driven environment. A wide assortment of activities successful Upland during and betwixt tournaments volition enactment the acquisition efforts and the opportunities for fans to enactment their favourite nationalist team.

Upland volition enactment with FIFA to make fun, gamified experiences successful the largest unfastened metaverse mapped to the existent satellite with implicit 3 cardinal registered accounts. For FIFA World Cup Qatar 2022™ a afloat constructed replica of the Lusail Stadium alongside a FIFA World Cup™ branded village, shops, and showrooms, volition beryllium added to their real-world addresses successful Upland which fans tin sojourn virtually.

For FIFA World Cup Qatar 2022™ Upland besides introduces a postulation crippled for the shot fans, with a constricted fig of enigma bundles astatine aggregate rarities available. They see state circumstantial squad crests, boots, shirts and historical Official World Cup™ logos, posters, and mascots truthful that fans tin implicit integer postulation albums crossed each thirty-two (32) state teams represented.

Completing collections volition lend to a user’s instrumentality score, and those with the highest scores volition triumph prizes, including, for example, the Lusail Stadium arsenic virtual spot successful the metaverse. Other halfway crippled mechanics see the anticipation to get peculiar mementos of this year’s tournament; including video highlights of the games which cannot beryllium purchased straight from Upland.

There are twenty-two (22) existent satellite cities unfastened successful Upland, wherever fans tin commencement their metaverse travel by acquiring and trading virtual properties that are based connected real-world addresses. Fans tin present adhd buildings and prominently show their FIFA World Cup™ pridefulness successful the signifier of state flags and FIFA World Cup Qatar 2022™ branded outdoor decor items adding much worth to the properties themselves. Fans volition besides person the accidental to go metaverse entrepreneurs and make shops connected their properties to merchantability their collected assets to different players.

“No different satellite contention unites countries and radical worldwide rather similar the FIFA World Cup™,” says Dirk Lueth, Co-Founder and Co-CEO of Upland. “We’re excited to make a multi-touch web3 acquisition showcasing fun, innovation, entrepreneurialism and assemblage arsenic the archetypal of galore opportunities successful the aboriginal of FIFA World Cups™, wherever fans tin present collect, own, and stock a existent infinitesimal successful history.”

The FIFA World Cup™ travel culminates with the last connected December 18, 2022 and arsenic the satellite celebrates the victor successful reality, truthful excessively volition Upland. Upland volition denote its archetypal ever superior metropolis for the winning nation, and the bequest of the FIFA World Cup Qatar 2022™ volition stay intact successful Upland with elements of the metaverse replica of the stadiums, shops, showrooms, and properties fixed arsenic prizes to fans with the astir medium collections of integer assets and videos acquired successful Upland.

Upland is disposable to download for escaped connected iOS, Android and the web, and tin beryllium played from anyplace successful the world.

ABOUT UPLAND

Upland (https://upland.me/) is an unfastened web3 level for the metaverse mapped to the existent world. The company’s ngo is to physique 1 of the starring and astir dynamic maker-communities done a beardown entrepreneur system that allows players, creators, developers, and brands to manufacture goods and experiences, monetize assets, and supply inferior and amusive to different players. Headquartered successful Silicon Valley with hubs successful Las Vegas, Ukraine, and Brazil, Upland was named among Fast Company’s “Next Big Things successful Tech” successful 2021 and 1 of “22 San Francisco Startups To Watch successful 2022” by Built In SF. Upland is committed to becoming c antagonistic and is simply a arrogant spouse of Carbonfuture. For much accusation astir our sustainability committedness sojourn https://www.upland.me/sustainability. Upland is disposable connected iOS, Android and the Web, and tin beryllium played from anyplace successful the world.

ABOUT FIFA

FIFA exists to govern shot and to make the crippled astir the world. Since 2016, the enactment has been accelerated evolving into a assemblage that tin much efficaciously service our crippled for the payment of the full world.

CONTACT:

Lindsay Anne Aamodt, Upland – [email protected]

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