UPS to enter the metaverse with virtual retail shipping services

United Parcel Service (UPS), an American multinational shipping and receiving company, is readying to task into the metaverse. Mike Kondoudis, a non-fungible token (NFT) trademark attorney, unveiled this quality done a tweet earlier today. According to him, the steadfast filed caller patent applications to registry United Parcel Service, The UPS Store, UPS, and the UPS Logo.

UPS submitted the applications to the US Patent and Trademark Office (USPTO) connected April 5. The applications screen a plethora of virtual and NFT goods and services.

Specifically, UPS seeks to connection NFTs and crypto-collectibles, NFT-backed multimedia, virtual retail shipping and delivery, Virtual clothing, packages, vehicles, airplanes, and sports collectibles, marketplaces for integer goods and NFT-backed media, and retail stores featuring virtual goods.

Commenting connected UPS’ determination to record patent applications for its metaverse products and services, Kondoudis said,

“UPS is simply a planetary shipping and transportation brand, and the worth attached to its trademarks is significant. These filings are the adjacent logical measurement to support the UPS marque arsenic it enters the metaverse.”

Striving to get a first-mover advantage

Per Kondoudis, the April 5 patent filings mean UPS believes successful the imaginable of the metaverse. He added that UPS is preparing its trademarks and marque for the virtual system with expectations that it volition go a starring subordinate successful the metaverse. 

Kondoulis further noted that UPS’ patent filings mightiness trigger a question of akin applications from the shipping, logistics, and bundle transportation industry.

He concluded,

“We expect the fig of trademark filings for NFT and virtual products and services from the shipping, logistics, and bundle transportation assemblage to summation successful the adjacent 12 months arsenic brands travel to admit the request for extortion successful the Metaverse.”

Mainstream companies proceed warming up to NFTs and the metaverse

After Facebook rebranded to Meta and announced its metaverse ambitions, established companies similar Samsung and Disney rapidly joined the space. Since then, the metaverse frenzy has not cooled down, and mainstream companies are progressively forming strategies to acceptable NFTs and metaverse into their operations.

For instance, Wendy’s a fast-food edifice concatenation filed trademark applications for Wendy’s, Frosty, Baconator, Wendyverse, and The Wendy’s Logo connected April 6. These applications screen virtual foods and drinks, NFTs and integer tokens, stores with virtual goods, and online virtual worlds.

Financial services institution Mastercard besides filed 15 NFT and metaverse-related patent applications connected April 4. The 15 applications were for Mastercard, Priceless, and the firm’s logo. These applications screen NFT-backed media, outgo processing successful the metaverse, marketplaces for integer goods and NFTs, and e-commerce transactions successful the metaverse.