White House Touts ‘Trump Coin’ as TRUMP Memecoin Holders Sit on $3.81 Billion in Losses

Promotion connected the Biggest Platform Possible

The White House’s authoritative relationship connected societal media level X published a nine-second video connected Wednesday captioned simply “TRUMP COIN!” The clip showcases a gold-finish $1 coin bearing President Donald Trump’s likeness, a carnal commemorative portion for the 250th day of U.S. independence, not a cryptocurrency.

Image source: X

Treasury Secretary Scott Bessent unveiled the design, which the U.S. Commission of Fine Arts approved successful March 2026. Bessent stated:

As America commemorates 250 years of independence, the @usmint volition statesman striking this caller $1 gold coin to grant the enduring bequest of liberty and a lasting awesome of patriotism.

The U.S. Mint plans to onslaught the coin successful Philadelphia up of a autumn release. Despite its gold appearance, the portion is made of non-precious metals. Federal instrumentality has agelong kept surviving presidents disconnected U.S. currency, but a 2020 statute permitting anniversary-themed designs opened the doorway for the release.

Same Name, Different Asset

Confusion arrived astir instantly, fixed that the TRUMP memecoin (a Solana-based token launched connected Jan. 17, 2025, days earlier the president’s inauguration) shares its sanction with the caller collectible, and traders initially wondered whether the White House was promoting the crypto asset. The token dipped concisely from astir $1.59 to astir $1.56 arsenic the station spread, earlier stabilizing.

TRUMP memecoin’s terms enactment since its launch.

The occurrence was a caller reminder of however acold the memecoin has fallen. TRUMP trades much than 97% beneath its January 2025 high, with a marketplace capitalization adjacent $370 million. Nearly 989,000 of the 1.48 cardinal wallets holding the token are sitting connected combined losses of $3.81 billion, according to onchain data.

Of the 1 cardinal TRUMP supply, lone 200 cardinal tokens circulate publicly, portion insiders and Trump-affiliated entities power the remaining 800 million. Trading fees and royalties tied to the task generated much than $635 cardinal for Trump-linked entities successful 2025 alone.

A Presidency Entangled With Its Portfolio

The video lands amid continuing scrutiny of the president’s crypto earnings. Trump’s latest fiscal disclosure reported astatine slightest $1.4 billion successful 2025 crypto income, led by the TRUMP memecoin royalties, alongside holdings tied to World Liberty Financial.

The disclosure prompted 1 U.S. legislator to question a memecoin ban for presidents and elected officials, and morals provisions stay 1 of the sticking points successful the Senate’s broader crypto marketplace operation negotiations.

The White House station drew a premix of solemnisation and disapproval online, with immoderate users questioning whether a carnal coin bearing a sitting president’s look carried the aforesaid conflict-of-interest concerns arsenic the token. The medication has maintained that the commemorative portion is simply a Treasury inaugural honoring the country’s semiquincentennial, unrelated to the president’s backstage crypto ventures.

In immoderate case, the Mint’s collectible arrives successful the autumn with a $1 look value, portion the memecoin’s holders hold (989,000 of them inactive underwater) to spot whether the statesmanlike marque tin assistance the token the mode it erstwhile did.